A staggering 89% of home shoppers use the internet to search for a real estate agent and 78% of new home shoppers visit 3+ sites prior to taking action on a real estate site. This means you need to get your company out there and get found when they are doing their research! In order to attract the attention of shoppers to your own website, you must distribute helpful, informative, and even sometimes entertaining content to captivate their interest, and the best way to do this is with your own blog! Here’s why blogging is so important for real estate companies.

Improves SEO

If you write blog posts that provide answers that home buyers seek via search engines, you will start to gain more search engine exposure. Answer their questions, provide insight to their problems and offer solutions; become their professional local source for all of their real estate needs. This will build trust, credibility and dependability, putting you top of mind when they go to make a home buying decision in the future. Plus, it will help you increase your organic search engine website traffic.

Don’t worry, creating a real estate blog doesn’t have to be difficult. Begin by blogging about your area, detail upcoming events, provide commentary on local happenings, report on trends and provide local market information, for some examples. For more ideas, check out leaders in your industry who are rocking their real estate blogs.

*tip: For even more ideas on what type of blogs to write, check out How to Choose Blog Topics for Your Real Estate Company.

Helps You Get Found Throughout the Internet

Another reason you should hop on the blogging band wagon is to create content that drives people from other parts of the internet to your website. To maximize your real estate company’s internet marketing strategy you should be utilizing both email and social media marketing. It’s hard to do this, however, without content to send out and share.

• Through Email Eblasts

Blog posts are the perfect pieces of content to share with that list of email addresses you have but don’t know what to do with. Create segmented lists based on the various needs and interests of the different groups you are trying to reach and then send targeted information to them separately in the form of eblasts.

*Tip: For good ideas on ways to optimize your eblasts, read 4 Ways to Boost Email Click Rates for Real Estate.

• In Social Media

Maintaining a prevalent social media presence will help to attract visitors to your real estate company’s website, but sharing blog posts through your accounts will add validity and authority to your company, especially when you are sharing the content YOU have created yourself. Take advantage of your extensive reach through sites like Facebook, LinkedIn and Twitter and post your blog posts to attract attention, convert strangers into visitors on your website, and nurture them into leads for your real estate company. 

*Tip: Take a look at these resources for tips, ideas and insights to up your social media game for your real estate company!

• “How to Find Social Media Content for Your Real Estate Company”
• “Use Hashtags to Attract More Home Buyers”
• “Real Estate Professionals Rocking YouTube for Marketing”
• “The Importance of Social Media Monitoring for Real Estate Companies”
• “3 Awesome Social Media Contests from Real Estate Companies”

Once you take on the essential practice of blogging, make sure to update your blog frequently to keep your readers’ interest up, your credibility high, and to continue to invite new visitors. For more information on blogging, other content marketing ideas, or tips on attracting strangers and converting them into leads and then into customers, visit Paveya’s Real Estate Marketing blog.