Real estate professionals should not neglect LinkedIn as a strong potential business generator. With more business professionals than ever on LinkedIn, ignoring this platform could keep you from gaining prospective clients. In fact, a company with an active LinkedIn account is four times more likely to gain business. Still not convinced? Here are a few more reasons why LinkedIn should not be ignored by real estate companies.
According to the California Association of Realtors, 70% of buyers and 75% of sellers are using the internet (including social media) to find their agent. LinkedIn is the perfect platform for a real estate company to promote their business and personal agent profiles as reliable and reputable. Interacting on LinkedIn with colleagues, clients, and businesses will show that you are a valued member of your industry. Potential clients will look to your company as the industry leader in your area.
LinkedIn shows information pertaining to professional experience of companies and individuals. Keeping your page up to date with your work experience, certifications, accomplishments, and published work can attract a broader clientele than most social media outlets. Your LinkedIn profile displays recommendations for yourself and your real estate company publicly. This helps show potential clients the quality of your work, customer service, and reputation in the industry.
Look Better Than Your Competition
If your real estate company is not active on LinkedIn, you may be losing potential clients to other companies who are more active on the platform. Posting and interacting on a regular basis (we suggest once a day) will keep your company in front of your potential clients.
Just having a page is not enough; a dormant page that has not been checked in months will not attract clients and can make you seem inattentive to some. Potential clients may have questions about the industry and can message your real estate company via LinkedIn. If someone is not checking the page regularly, you may miss out on connecting with clients.
Learn More About Potential Clients
Has your company received requests for information from clients seeking to buy or sell a house? You can search LinkedIn for those people and easily learn more about them, their interests, and their background. The more you know about your potential clients, the better your chances are to win their business. Connecting with these leads via LinkedIn is also a great way for you and your company to show interest in the person and show that your company is willing to go the extra mile.
Search Engine Optimization
LinkedIn profiles rank relatively high on search engines like Google. This is another tool that can help control what potential clients see when they search for you. The more active you are on LinkedIn, the more likely your page is to show up in general searches for local terms. Examples of key local search terms would be “Outer Banks real estate agents” or “Raleigh real estate companies.”
Attract Top Talent
Expanding your company and need top talent? LinkedIn is a great place to attract and search for top candidates to join your company. As we discussed above, LinkedIn pages are set up to resemble a virtual resume. LinkedIn allows you to post job openings, search for industry specific employees, and attract those employees to your job openings. This is another great reason to keep your LinkedIn account up to date. Not only are you searching for employees, but potential employees are searching for your real estate company on LinkedIn as well. Having an up-to-date and professional LinkedIn page can be an attractive factor to top-tier employees.
For more great internet marketing tips for real estate professionals, check out “Real Estate Marketing: Best Strategies for 2014.”