Pinterest’s “Place Pins” feature makes the network perfect for real estate marketing because it allows you to show images of homes along with their location on a map. With over 70 million users worldwide and 30 billion active pins on the network, Pinterest has become a major competitor of other popular social networks such as Facebook and Twitter. The sheer number of users and pins make Pinterest a network that real estate companies cannot ignore. Use these tips to enhance your Pinterest presence and become a real estate leader on the social network!
Pin the Location of Your Available Homes
Adding your available homes to Pinterest and creating place pins for each pin can bring exposure to your homes and your company. If a pinner is searching for “Raleigh area communities”, you need to ensure your company’s pins will show up in the search. By pinning your pins, using relevant hashtags in the pin content and adding a place pin location to your map, pinners can easily find your relevant pins and see the location of your homes.
Be seen in Narrow Searches by Pinners
Many home buyers have an idea of the area in which they would like to move. Place Pins enable your homes to show up in the searches for these particular areas easier than hashtags. Hashtags are often vague and searches can be different from person to person. Using Place Pins allows you to show up in any search that uses the specific wording of that area. For example, if a pinner is searching for homes in the Goose Creek area of Durham, NC and the pinner searches “Goose Creek Durham”, your homes will automatically show up on their pins search and place pin map.
Pin Blogs with Helpful Information
Don’t just pin your beautiful homes; pin your beautiful content as well! Helpful and insightful blogs and e-Books can help the pinner through the decision process and come closer to a final decision on a home or real estate company. This will also help your company be seen as the authority on real estate in the area. For example, a blog post that focuses on great family-friendly restaurants within walking distance of Goose Creek can be pinned and made into a place pin for the Goose Creek area. Not only are you promoting your homes, but you are providing relevant information alongside your homes to help the potential buyer in the purchasing process.
Stay in Touch with Potential Buyers
Not all pinners are ready to buy immediately, in the next six months or in a year. But if you are continually creating new pins, more content and updating your list of homes, future buyers may notice you on Pinterest, appreciate all the helpful information you provide, and remember you when it’s time for them to buy a new home. Plus, pinners may “like”, repin or share your homes and content with other friends and family members who are looking for homes. This increases your reach and potential lead generation.
Place pins can be an extremely resourceful tool for real estate companies looking to get that extra boost on social media. Want more tips about improving your social media presence? Follow our real estate blog!