In today’s internet-focused society, social media plays a considerable role in the decision making process for many buyers. This is why it is essential for all businesses, including real estate companies, to develop and maintain a strong social media presence for marketing purposes. With more than 800 million active monthly users, YouTube is a platform that is often overlooked, but offers real estate companies a wide range of options to reach potential home buyers.
Curious about how to get more business for your real estate company by using YouTube? Take a look at the following real estate professionals using their YouTube channels to reach thousands of followers!
The Carolinas Finest-Jessica Riffle Edwards & Associates-Coldwell Banker
For a fun, unique spin on traditional videos, check out Jessica Riffle Edwards with The Carolinas Finest. Shooting the majority of her videos in the car, Edwards delivers short yet informative insider tips from her driver seat. In addition to her signature vehicle videos, she shoots others featuring special properties, announcing contests and ticket giveaways, participating in charity events, and even reporting on hurricane updates from her area in Wilmington, North Carolina. By posting fun and helpful videos consistently, Edwards has developed a strong social presence through YouTube and is getting the recognition she deserves. With 411 videos and 4,093 subscribers to date, we’d say Jessica Edwards has marketing with YouTube figured out. Check her out for inspiration on how to rock your YouTube account for real estate.
Bev and Bob Homes-Robert and Beverly Meaux-Keller Williams Realty
New Jersey broker and salesperson, Beverly Meaux, is a great example of a real estate professional using YouTube to reach potential home buyers in her area. With categories including “Tips, Advice & Analysis;” “Commentary on Being a Real Estate Agent;” and videos related specifically to certain neighborhoods in her area, Meaux is providing helpful information to her followers. One of the best ways Meaux uses YouTube is by interviewing actual home buyers who discuss the experience they had purchasing their home with Meaux’s company. These videos provide other potential customers with real results and stories, making them more likely to choose Meaux’s company when they are in the market to buy or sell a home in the future. Check out Bev and Bob Homes Team Real Estate Channel on YouTube for more ideas for your own real estate company’s YouTube channel.
My New Home from Chase
Although they aren’t a real estate company, Chase is using its YouTube channel, “My New Home from Chase,” to provide the exact videos that real estate companies should be providing to their social media followers, so we believe they deserve to make the list! With videos answering questions in every step of homebuying, from finding a home to closing on one, Chase is providing the ultimate information to its followers. With videos on mortgages, surprises you might encounter along the way, who you’ll meet during the homebuying process, and important terms to know to be better informed, Chase is rocking YouTube for real estate customers. Real estate agents should take note of these effective videos.
By using video marketing to stand out and to provide valuable information for free to help people in your company’s target area, you will effectively draw more attention to your real estate company and will be top of mind the next time those people are in the market for buying or selling a home. So use the exceptional examples above of how real estate professionals are rocking YouTube to bring more business to your own company!
If you’ve had any success with your own YouTube channel and would like to share it with us, or if you have any questions, leave a comment below…we’d love to hear from you!