1) Utilizing Content:

• One essential thing to remember when optimizing SEO is to create quality content.
• Relevant, valuable content helps to build trust with your readers, educate and inform them and will open the doors to communication.
• Content can come in many different forms: web pages, a blog, calls to action, links etc. Do consider your target audience and traffic sources.
• A blog is like a garden; you need to tend to it every now and again.  Be consistent with your posts.

• Make sure your blog uses a long-tail keyword (see #3) in both the title and in the body.
• Remember, blogs are a great way to present content in a way that is both creative and extremely flexible.
• Try writing a “How-To Guide” or a “20 Reasons to ____.” Supply your reader with up to date real estate news or a video.
• Get visual. Always add at least one relevant photo to your post to keep readers engaged.

• Create a separate web page for each keyword phrase or topic. This will create more relevant content for search engines to find.

• A call to action is a something that urges the viewer to take an immediate action, such as “Click Here”
• Every website page and article should have at least one call to action before the page’s fold.
• This should create an internal link on your website to a specific landing page.
• If you use an image (which you should!) optimize the image file name with a long-tail keyword.

• If you mention a keyword on other pages, link to your first page using the long-tail keyword. For example, if on other blog I spoke about “Real Estate SEO” I would then use that phrase as an anchor text.

2)  SEO & Social Media:

• For realtors it is important to make an account on Facebook, Twitter, and LinkedIn and actually use them.
• Accounts that are active show up on followers’ newsfeeds—just make sure not to overdo it! Keep in mind that each social channel has its own rules of frequency.
• Share your business information on these pages. This will drive potential customers to your main webpage.

3) Keywords:

• Long-tail keywords should be the foundation of your webpage. It is important to be specific here. Try “Kitty Hawk Vacation Homes” instead of “North Carolina Real Estate.”
• To find the perfect keyword follow these easy steps:
  • Make note of who your buyer persona
  • Decide if you can rank for these specific keywords (there are several websites to determine ranking. Try for a difficulty level of <50)
• The keyword should be included in:  your page title, a headline on the page, within the URL, as an image file name, and at least once within the content.