There are different forms of internet marketing strategies, and customizing certain strategies based on your industry can help you effectively target and attract current and potential customers to your business. Two prominent strategies are remarketing and pay-per-click advertising. Through remarketing, people will visit your company’s website or use a mobile application. Once they leave these platforms, they will see advertisements based on their engagement with your website or app. In pay-per-click advertising, a member of your target audience will click an ad found in search engine results. You, as the advertiser, will pay once that ad is clicked. Read on to learn more about these two internet marketing strategies and to decide which is best fit for your company!
Once people see your website or have downloaded your mobile application, you will want to reiterate your products and services to them. Remarketing is a great way to do so. Remarketing allows you to stay in touch with your potential customers and your target audience members.
Google AdWords remarketing, for instance, provides many benefits. The remarketing campaigns can be personalized for your company’s needs, can engage potential customers while they’re searching the Web or on mobile apps, can redirect these target audience members to you, and can improve brand awareness and reach. Google maintains a Display Network and allows you to use remarketing tags to attract current and potential customers back to your website or mobile app. An example of remarketing tags would be a visitor coming to your website for vacation rentals and then seeing these homes advertised to them as they browse the Web. You can keep them thinking of your company and services.
Pay-per-click advertising occurs once an ad is clicked and an advertiser then pays for that click that goes to the company’s website or to a designated landing page. A common platform for PPC is a search engine. When you see the sponsored section of search engine results, think of one example of PPC.
With pay-per-click advertising, you can bid on keywords based on your industry and the target audience that you are trying to reach. With services such as Google AdWords’ pay-per-click feature, you can reach more customers – and those who are best fit for your audience. You can develop an advertisement that will show up based on keyword phrases used, create a budget, and attract the right people to your ad and your company. For instance, say you own a vacation home in Corolla. You can create different keyword phrases, such as “Corolla oceanfront home,” and develop ads based upon them. PPC can be a cost effective way of using SEO to attract target audience members to your company.
Remarketing and pay-per-click advertising are two common forms of internet marketing that are being used by companies today. They help attract current and potential customers to, or back to, a company’s website. To learn more about these, as well as other, internet marketing strategies, contact Paveya today. We are ready to help you with your internet marketing needs!