Every home building company has its strength, a competitive advantage that separates them from their competition. It’s easy to say with confidence, because without this competitive advantage or strength, a company will not be in the market for long. It is often difficult to make sure your strengths are known in the marketplace so that potential home buyers are aware of them. Your home building company might specialize in customization and advanced architecture, or maybe you can give home buyers a custom looking home at a price they can afford. Whatever that strength may be, it needs to be portrayed effectively to potential home buyers. That’s where an effective blog can benefit your company. Read below to learn how you can leverage your company’s blog in a way that accurately communicates your home building company’s skills and expertise to your target customer base!
Make Use of High Resolution Photos
Your company has put in the time and effort to build a beautiful home, but even when the project is finished, your marketing team’s work is not over. Make an effort to have high quality, high resolution photos taken after the completion of every project. Whether you are showcasing the intricate siding, painting, architecture, and landscaping on the outside of the home, or professionally done, highly detailed trim work on the interior, this beauty should be shown on your blog after the project is complete. Use these photos to bring the reader along with you on a visual tour of the home, and in doing so you will inspire them, thus keeping your company top of mind when it comes time for potential home buyers to make their purchasing decision.
While a blog post of this nature simply cannot live without beautifully detailed photos, those photos need to be accompanied by descriptive text. Simply explain to blog readers why your company chose the design elements that brought the home together and the benefits of each.
1 Project = Endless Posts
The key to detailing the professionalism and beauty in your home building company’s work is to break down each home you build into multiple blog posts. It is impossible to capture the essence of an entire home in a single blog post so instead, give every room or feature in the home its own post. If your home building company is proud of the work, then it deserves to be discussed and detailed with words and photos!
Maximize the Value You Receive from Every Blog Post
Once a blog post has been published, be sure to make it accessible to your potential home buyers in as many ways as possible. Share your posts on social media, through your monthly emails, or consider gaining Facebook exposure via Facebook Ads as they have proven to be a great value.
For more home builder marketing tips, be sure to visit Paveya’s Home Builder Marketing Blog!