Are you tired of sending an email and waiting around for a response? You can take control of your email again by downloading Hubspot’s Sidekick, which allows you to see what happens after the email is sent. It seems that everyone from business professionals to salespeople are seeing the major advantages of using email tracking software. What’s the point of sending an email if you are stuck wondering if they even received it, got lost in their inbox, or even opened it? Sidekick gives you the power to improve your email marketing productivity and efficiency by knowing who opens your email, clicks on links, and views the attachments. Below is everything you need to know about using Sidekick for your business!
How does Sidekick work?
Sidekick tracks emails by putting an invisible image in your email that detects the time and date an email has been opened. The feature tells you when, where, and how many times the email has been opened. The tracking email software doesn’t read the emails, but monitors the activity of what happens after you hit the send button. This ultimately saves you time by providing insight into your email interactions so you can strengthen your marketing and outreach strategy.
How to track an email
First, you need to install the Hubspot tracking application on your computer. You will see a contact profile feature so you can view your contact’s work information, location, mutual contacts, social profiles and email history. After you compose an email, you will check the track email box, which appears after you download the tool. Once you send the email, you will be notified when the person opens the email. The real-time information is highly beneficial for developing the next phase of your marketing strategy when working on leads for your business.
- Learns more about contacts in your inbox from their social profiles
- Get detailed reports on your contacts’ companies
- Write emails quickly using email templates
- Supports Gmail, Microsoft Outlook, and Apple Mail
- Track when your emails are opened and what links are clicked
- Send emails on your own schedule
Benefits of Sidekick
After you have started using Sidekick, you might just wonder how you ever managed without it. Sidekick can assist you in leveraging your content by creating templates that can be easily accessed from your email. You now have an easier way to send out your content to your contacts and monitor click rates when using this application. In addition, you might notice that you are having to do less data entry because Sidekick automatically integrates contact information into your CRM. Most importantly, you will notice better sales engagements with your contacts because you will know what social media channels they are using. It is also helpful that Sidekick provides timestamps so you can see what times they are most likely to be available. Sidekick’s benefits can strengthen your email marketing campaign by monitoring your contact’s activity.
The team at Paveya is ready to help you get your digital marketing campaign started, check out our blog for more helpful tips or give us a call today at 1-855-372-8392!