Running a social media contest can benefit just about any business if done correctly. A well-constructed contest will give people even more of an incentive to follow your company in social media, thus creating a stronger audience, building awareness about your product or service, and increasing sales and engagement.
Real estate companies can adopt this tactic to attract new customers, reward them for their engagement, and ultimately turn strangers into home buyers and promoters. Get inspiration and ideas from the following three Real estate companies from across the country that are using creative, fun, and effective social media contests.
Prometheus Real Estate, a California-based company, created a social media photo contest using Facebook, and asked its fans to send in a photo of their idea of “home” to be voted on by other fans. The reward was a $500 West Elm gift card, but as an additional incentive, Prometheus promised to donate $5 each for the first 200 entries to Habitat for Humanity. They offered a reward, and also an incentive to do something good. Who wouldn’t want to be a part of that?
Contest for a Contest
Chicago-based Dream Town Realty created a contest asking fans to comment on a photo on their Facebook page with ideas for the company’s next contest. The reward was $100. To find out who the winner was, Dream Town directed fans to their Google+ page where they could find out who won. This tactic is smart on many levels. It generates multiple ideas for future contests while creating audience engagement, it connects the company with the customers by finding out what it is that they would like to see from them in the future, and it links to other social media outlets, creating a wider reach for the company itself. Well done!
Tap into Pop Culture
Ben Marion Real Estate, a Redlands, California company, tapped into the popularity of “selfies” (self-portraits usually taken from mobile phones), as the company asked fans to take one of themselves in front of the Ben Marion Real Estate sign outside of their office. The entrant’s photo that received the most likes on Facebook won tickets to a Rascal Flatts concert. Not only did this contest generate exposure for the company through photo likes and shares, but it also encouraged they company’s local fans to identify where the physical office is. This might prove to be beneficial in the future when those people begin a search for a real estate company of their own.
Use these ideas as inspiration to create social media contests for your real estate company. They are easy and effective, and it’s hard to turn a blind eye to that combination. Contests put your company’s promotion in your fans’ hands, empowering your customers to spread the word for you. Take advantage of this opportunity and create a unique, fun social media contest today!