As everything around us slowly melts into sparkly shades of green and red, it’s obvious that the “most wonderful time of the year” has returned! Show your social media followers that your company is fun, festive and faithful by using some of these great ideas to decorate your company’s social media presence for the holidays!
According to Crowdtap, around 64% of shoppers are going to social media to find inspiration for their purchases. Whether you’re an eCommerce site promoting your online store, a vacation rental company looking to increase your early bookings for the upcoming year, or even a real estate company looking to promote your new listings, appealing to the masses on social media during the holidays is a profitable idea.
Showcase your holiday spirit and show your social media followers that you appreciate their business by offering them a gift: a discount on your items or services. According to a July 2015 survey by Statista.com, 29% of respondents said they made holiday shopping purchases based on a Facebook ad. Consider this useful tool when promoting your company’s offers this season to increase exposure and sales.
Help put your brand in front of customers at the time of the year they are focused on shopping the most by simply sharing thoughtful holiday wishes with your social media followers. Facebook Cover Photos featuring holiday greetings, cheerful new Twitter backgrounds, and inspirational, holiday-inspired Instagram posts, for example, will help to delight your audience and put you top of mind when it comes to buying time!
Take this idea one step further and send an holiday email greeting to your contact list to spread your holiday cheer even more.
The holidays lend the opportunity to get creative and put a fun spin on your image. According to Facebook, more than 350 million new photos are uploaded to the site every day. This is testament to how image-hungry the general public is and how influential intriguing photos can be for your company’s social media presence. Try something new and put a holiday spin on your profile picture to show your followers you are engaged with your platform on a regular basis and also take the opportunity to step outside the box and push the creative limits that you might not be able to push any other time of year.
To up your content game, encourage your social media visitors to submit their holiday themed-photos to increase your brand interaction while they simultaneously promote your company on their own social media channels.
Consider running a sweepstakes on Facebook where you countdown to the Holidays with daily prizes. This will help to drive repeat engagement to your profile daily and build excitement within your customers that could last well beyond the holiday season. Establishing a fun, constant communication with your audience will help you to convert them into customers and ultimately into future promoters of your brand.
For more marketing ideas, news and information, check out Paveya’s Inbound Marketing blog. HAPPY HOLIDAYS!