Google is known for frequently updating its search algorithm, but now a change has been made to Google’s AdWords advertisements that are displayed in search results as well as Google’s display network that includes a vast number of popular websites. The new changes provide benefits to marketers by increasing the visibility of ads and making it easier to reach your audience. Read on to learn more, and be sure to update your Google AdWords campaigns!
This may be the most obvious change to marketers and to Google users. Google has increase the amount of text that is allowed in each individual ad. Previously, an ad was allowed one headline with up to 25 characters. Now, two headlines may be used with up to 30 characters each. This is a huge increase, giving you the opportunity to say more in the space that is most likely to be read by viewers.
In addition to the headline increase, Google has also increased the description size allowed under the headline. Previously, your ad could contain two 35 character lines, but now an ad is allotted an 80 character block for the description.
Both of these changes will go into effect on mobile and desktop devices.
Ads that appear on Google’s Display Network are shown on a variety of different websites in a variety of spaces, so it is complicated for some advertisers to create all of the different size ads that are needed. Google has changed this, and will now create responsive ads for you! All you have to do is provide Google with the URL, your own unique headline and the description, and an image. Google then creates the responsive ad for you, altering it depending on the destination website and size of the ad space that it will appear in. This will help your ads blend into the content being viewed by a user without the ad appearing spammy or being invasive to the viewer.
Local Search Ads
Local search is becoming more and more important if you offer services in a specific geographic area. In addition to its Display Network, Google will now show ads on Google Maps (this includes the app, desktop and mobile devices). This change is a huge opportunity for local businesses. Your logo will be displayed directed on the map, instead of on the side bar as it was previously, increasing your chances of being clicked on and seen by users. Promotional pins can be implemented to allow you to offer these viewers discounts and promotions to encourage them to visit your store now!
Instead of running one campaign for both mobile, tablet and desktop, Google now allows you to create unique bids and campaigns for each. This change allows you to create campaigns specific to the targeted user device, increasing the likelihood of success on each. You can have one campaign for desktop, one for tablets, and one for mobile.
For more information on Google AdWords campaigns contact the team at Paveya, we can help you start or manage your campaigns. Visit us online at www.paveya.com or call us today at 1-855-372-8392.