The real estate market has certainly had its share of ups and downs in recent years. Real estate internet marketing strategies, including real estate SEO, have helped many agents deal with these hard times. But it is also important that you stay positive about the opportunities available to you in 2013.
Experts have noted that 2012 was a good year for the real estate market. At the close of the year, everything was looking great:
- Existing home sales up
- New home sales up
- Inventory levels low
- Great affordability levels
- New delinquent loans down
Of course, even this positive news must be taken with a grain of salt. Unemployment is still high and available credit remains low. Even so, you can use effective real estate internet marketing and real estate SEO techniques to make the most of this recovering market.
Real Estate SEO Keywords
Industry experts generally agree that home sales should grow to 5 million units with a 4-5% increase in prices. To take advantage of that growth, review which real estate SEO keywords you are targeting for real estate Internet marketing.
Generalized real estate SEO is very competitive; real estate Internet marketing terms such as “real estate” and “real estate mortgage” are too broad. Focus your real estate SEO strategy on local terms that include the name of the city or county where your properties are. This is a much better way to direct your real estate Internet marketing efforts to potential clients.
To help your real estate company continually “pop up” in real estate searches, try adding your business to several local search engines such as Google and Bing. Also, to further become an authority in your specific niche, consider setting up your real estate company on review sites, such as Yelp. For these, check back often or set up a Google Alert, so that you are one of the first to know when someone reviews your business. That way, if the review is positive, you can thank them and if it is negative, you can respond to it in a timely and professional manner. Remember, realtors need to concentrate on local search and define their niche. It is much easier to be successful in a certain area, than trying to reach too broad of an area and audience.
Content Management for Real Estate Internet Marketing
Even if you are not especially tech-savvy, you can still implement important real estate Internet marketing techniques. If you don’t already have a blog, add one to your website. Blog about topics pertinent to your local market and focus on localized real estate SEO keywords. This will help boost your website’s rankings and build relationships with potential clients.
It is important to mantain a blogging schedule. You’ll want to be consistent and blog as often as you can. Two or three posts a week is ideal and at about 600 words a post, this should not be too difficult. Post about a listing that is particularly interesting or about a neighborhood that you love. Have fun with it!
Remember to use photos of your properties as well. These will entice customers visually and support real estate Internet marketing because their alt tags on your blog contribute to real estate SEO. Use keywords that target your local market such as “North Carolina real estate” or “Outer Banks real estate”.
Clearly, 2013 is going to be any excellent year to implement real estate internet marketing techniques such as real estate SEO to attract new customers. Make your website a hub for sales throughout the year by targeting local real estate SEO keywords.
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