Tag Archives: Social Media Marketing

5 Social Media Myths That Kill Vacation Rental Bookings

Preconceived notions about the function, benefits and best practices for social media may be holding your vacation rental company back. If you aren’t investing time in social media, you are likely losing out on bookings. Here are five myths about … Continue reading

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Language in Facebook: A Study of Well-Being

In an open-access research article by University of Pennsylvania’s Positive Psychology Center titled “Personality, Gender, and Age in the Language of Social Media: The Open-Vocabulary Approach”, a group of researchers* analyzed the “700 million words, phrases, and topic instances” collected … Continue reading

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Instagram for Internet Marketing

More and more businesses are migrating to Instagram as another social media marketing tool. With 100 million users sharing photos, Instagram is quickly becoming a primary online marketing tool. What is Instagram? If you go to the Instagram website, the description … Continue reading

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Twitter’s E-Commerce Vision

Recently, it was announced that Twitter has hired the former President of Ticketmaster, Nathan Hubbard, as the Head of Commerce. With Hubbard now on Twitter’s team, we will be seeing Twitter move towards adding e-commerce to their offerings.  If you … Continue reading

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A Field Guide to Social Media Marketing for Real Estate Professionals

Over the coming weeks, we will be sharing a series of articles focused on how to’s and tips for real estate professionals looking to expand their social reach by utilizing tools such as Facebook, LinkedIn, Twitter, and blogging to expand … Continue reading

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Mid-Week Marketing Mashup: Skype Turns 10 and Social Media Updates

Check out the Paveya Mid-Week Marketing Mashup for this week covering marketing topics focused on Skype, Facebook Changes for Small Business, and Facebook’s Changes for Administering Promotions and Contests Congratulations on a Decade of Conversations, Skype! A decade of conversation … Continue reading

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Social Media: Facebook Cuts the Cord For App-Only Promotions

Last week, Facebook announced a big change to creating and administering promotions on Facebook for a brand’s page. As part of the change, Facebook has modified their Pages Terms. The change is geared towards making administering Facebook promotions easier for … Continue reading

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Social Media: Facebook Announces Big Updates for Small Business

On August 22, Facebook made some announcements related to the features offered for small businesses on Facebook. Facebook announced that in the coming days that three product updates will be released. The updates are geared towards managing brand pages on … Continue reading

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Social Media: Using LinkedIn Groups To Extend Your Brand Message

LinkedIn Groups provide an online destination for to pose questions, seek expertise and recommendations within their industry or resources to use for different aspects of their business as well as make business contacts and become known amongst their peers as … Continue reading

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Social Media: Linked In Announces LinkedIn Groups Redesign

LinkedIn Groups, a popular feature of the professional networking site and social media platform, LinkedIn, has recently gone through a makeover. LinkedIn officially shared the news yesterday on their blog. Though the new features are currently only available to the … Continue reading

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