For the first time since it hit the app store in 2010, Instagram has changed its formatting standards. For the past 5 years, the extremely popular social media network has only allowed users to post photos in its standard “square” photo format. This may not seem like a big deal, but to photographers and advertisers it was very limiting in terms of what types of photos they could share with their target audience. Previously, if an Instagram user wanted to post an image in a landscape or portrait format, they were forced to use external apps that significantly lowered the resolution of the posted image.
What Instagram Did
Those who update their Instagram to reveal the latest changes will find that when they go to upload a photo, there will be a “toggle” button available on the screen where users generally select which photo to upload. The toggle button will let you switch from square to portrait or square to landscape, depending on the orientation of the photo. This dramatically increases Instagram’s user experience, giving photographers and advertisers more options than ever before. There were many apps on the market that users needed to have to simply accomplish what Instagram has made available. With that said, you may be able to free up some space on your device by deleting an app or two!
What this Means for Marketers
Leveraging the marketing power of Instagram is all about creating an engaging relationship with your target audience with frequent posts. Whether you are a restaurant owner or a home builder, expanding the photo orientation options and increasing the resolution of photos on the social media platform means that your marketing team can get more creative in terms of their advertising. Figure out what your “style” on Instagram is going to be and stick with it. Landscape oriented photos will help you better encapsulate the design beauty of your home, project, product, or service.
Use the enhanced characteristics of Instagram to allow your marketing team to think outside the box in terms of photography. Taking the time to post the most creative and interesting photos possible will attract potential clients and customers to your business. Creating an overall attraction to your company with photos will allow your business to effectively communicate your services and offerings to your target audience!
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