With Thanksgiving coming up tomorrow, a lot of us are thinking about what and who we are thankful for in our lives. Don’t let your clients and customers be forgotten on that list. Here are a few marketing tactics you can use this week to show the ones who keep you in business just how much you appreciate them!
Feature Your Customers Online
People love being recognized, so show your clients, customers and buyers that you value their business by featuring them online. Share their unique story, photos, or testimonials on your website, blog and especially social media! Be sure to get their permission first and then get to sharing! Not only will they appreciate this gesture, but you will be distributing content that will relate you directly to your buyer persona.
Offer Special Discounts
As a way to say “thank you,” offer your customers a limited-time discount on your services or products. If you have an online store, advertise the promo code “thank you” for your customers to use on your eCommerce website. If you have a vacation rental company, for example, send out an email eblast thanking your previous renters and offer them a discount on a return stay for the time period of your choice. There are many ways to express your gratitude…giving back to your customers is one of them!
Send a Throwback, Also Known as a Thank You Note
Everyone likes a little nostalgia around the holidays, which is why sending your customers a simple Thank You note might be received with greater excitement than you might think! It won’t take you long to conjure up the perfect message – keep it simple and happy – and send it as an eblast out to your online mailing list to acknowledge your customers and all that they do to help your company continue to be a great success!
Show that You Care
Another way you can show your customers that you appreciate them is to show them that you care about them outside of your professional relationship. Use your social media platforms like Facebook, Twitter, Instagram and YouTube, to provide helpful travel tips or cooking hacks to make the holiday meal go by a little smoother. This is also a good way to make sure you are following the 80/ 20 rule when it comes to promoting your company: ensuring that 80% of the content that you share with your customers and audience is helpful and informative, while only 20% is self-serving and promotional. It is, after all, the season of giving don’t forget!
For more tips, information and internet marketing news, check out Paveya’s Inbound Marketing blog. And be sure to check back for another dose of holiday marketing tips coming up soon to help you end 2015 year with a BANG!