For vacation rental companies, there is often a limited season where most revenue is produced. During this time, the entire company works hard to make the most out of the crucial period. Marketing staff is usually strapped for time and looking for ways to keep up with their marketing campaigns while still attending to the needs of the season. If you know this all too well, check out these tips to save precious time during the busy vacation rental season and continue to crush your marketing goals!
Use a Content Calendar
Create a content calendar that details all the content that needs to be created during the busy season. This will make it easier for you to plan time in your schedule to write. In the content calendar, be sure to list the target audience of each post, the keywords you should include, the article due date and the publishing date. This will help keep you and your department on track with content creation.
Feedly.com is a content aggregator. Create an account and then add websites to your account from which you frequently find good content to post in your company’s social networks. Once you add several websites, Feedly will show you all the latest articles from those websites on one web page. In addition to adding websites yourself, Feedly will suggest websites for you to add if you type in keywords. This will allow you to find relevant and useful content quickly without having to manually search the internet. This can save you and your department hours weekly and create more time to focus on gaining new customers and homes for your vacation rental company.
Use Google Alerts
Another way to easily find content to share in social networks is to use Google Alerts. You can choose to receive them weekly, daily or instantaneously. Doing this helps ensure your vacation rental company is first to share important information without having to manually track happenings in the community. When creating Google Alerts, be sure to use keywords that focus on your community, region and activities popular in your area.
Use A Social Media Publishing Platform
Now that you have all this great content about the area and vacationing with your company, you need to find time to share it through social media. Using a publishing platform such as Hootsuite, Sprout Social or HubSpot’s Social Tools can save you time each and every day. These publishing platforms allow you to create posts across many social media accounts at once and schedule posts for the future. You will not need to remember to post for your vacation rental company every day; the automated program will post for you.
Many of these platforms also allow you to monitor the accounts for activity as well. Add the app to your mobile device and always have your social monitoring one click away. This can also allow you to post on-the-go. Out at a company picnic or at a fun event in the area? Post a picture easily to many social media accounts at once.
Set Up Automated Email Campaigns
Remembering to send out e-blasts can be difficult. Create an automated drip email campaign in programs such as MailChimp. It allows you to easily create an email template for your vacation rental company and set up standard information to be sent out. Want to inform your leads and previous customers about great vacation home deals? Create a weekly or monthly e-blast that will send out the latest deals. Make sure leads and customers are receiving your great content that you created by sending out a monthly blog e-blast. This will send out the latest 3-5 blogs posted onto your website.
Combine these tips to create a streamlined process to save precious time and reach your leads and valued customers. This will enable you to still connect online while devoting more time to other marketing needs during the busy vacation rental season.