More than 90% of home buyers today are beginning their home search online, making it crucial for real estate companies to maintain a strong internet presence. More than 70% of internet users are active on social media, and will often go there first for information. Sharing good content on your real estate company’s social media websites such as Facebook, Google+, LinkedIn, Pinterest, Twitter, and even Instagram, will bring in more web traffic which means more potential business for you. How do you find good content to get the attention of potential home buyers? Read on to discover a few helpful practices for finding good social media content for your real estate company.
Set Up Web Alerts
Sharing helpful, informative, and entertaining content with your real estate company’s social media audience will keep them coming back to you. You must first find this relevant content, and one of the best ways to do this is by setting up Google alerts. This Google feature monitors the web at all hours of the day, searching for the specific content you set up as an alert, and then sending you an email at the frequency you control, with a list of the content Google found to be relevant to your request.
For example, a real estate company in Maine could set up alerts for “Maine Real Estate Information,” “Things to Do in Maine,” and “Maine Housing Market,” to name just a couple out of a myriad of selections they could choose. In doing so, this Maine real estate company will receive articles about local real estate, community events and pertinent market information, all material that someone looking to buy a house in the area could possibly be interested in. This is a one-time set up. After that the information comes to you, all you need to do is browse the results sent to you, choose the best fit for your readers, and start sharing!
Save time and energy by organizing your content sources into one simple account. Feedly.com enables you to find sites and blogs related to the topics you choose, bookmark your favorite sites into one easy-to-navigate tool bar, and then Feedly compiles the articles from each site onto one page so there is no need to search all over the internet for related information. Using this website you are able to organize a library of related topics to access whenever you need.
Real estate companies can simply search the topic “Real Estate” which delivers results including the New York Times Real Estate blog and Inman News, a source of market conditions, business trends and technology for the real estate industry, to name just two. Bookmarking these specific sites will allow you to later come back and see a clear list of all of the articles from each site organized by date.
Follow the Leaders
Discover the leaders in the real estate industry who are successfully using social media to grow their business and notoriety, and then follow them. Not only will you gain useful knowledge in your field, but if they share something that you find remarkable and want to also share it with your real estate company’s social media followers, go for it!
Create Your Own
It’s a given that most companies don’t have enough time or man power to generate new content often enough to keep their social media interaction in steady motion. It is, however, a good idea to intertwine your own original content from your company’s real estate blog with the other content you find on the web. This will show your social media followers that not only are you a good source of overall information in the real estate industry, but you contribute your own ideas and suggestions, as well, beefing up your reliability in the eyes of your audience.
Not sure what type of content to generate on your own? Check out some fun ideas to attract and delight your potential customers. Visit Paveya’s Real Estate Marketing blog for helpful Do’s and Don’ts, tips and up-to-date information to keep you front of mind with your followers to generate more traffic and business to your company.