One way to create content that has the ability to reach new potential home buyers far beyond your home building company’s normal audience is to write and submit articles to major industry journals and websites. As you are considering what type of content should be created, keep in mind that no matter what platform you are writing for, it’s important to create helpful content. Avoid the creation of promotional content as it will not be accepted by online magazines and content of this nature is much less likely to be seen as useful to potential home buyers.
Simply getting published on one major online industry publication could expose your business to thousands of new potential clients. Once your company experiences exposure via a major industry authority, a snowball could ensue. After the article is published, your company may see an increase in social followers and likes, website visits, and leads. Creating written content with the goal of having that content shared or published by a major industry authority is no easy task, and will take some planning. Luckily, we have shared some helpful insights about how to gain exposure below!
Getting an article posted or published to an industry journal like BuilderOnline.com would be an extremely effective accomplishment. Some such websites require you to pay in order to get published; however, not all do. Some just require your content to be extremely good. To get published on amajor industry website, you’ll need to think of a great topic and then pitch it to an editor. You can usually find the proper contact information on the website’s “Contact Us” page. (Be sure to check out these tips for effectively pitching an idea to such sites.) Discover what your home building company’s strengths are and see how you can write content that fits the style of the publication. View articles that look interesting and which have received positive comments and model your article accordingly.
The Houzz community is extremely popular and continues to grow exponentially. Since Houzz is formatted as a social community, the chance that one of your home building company’s projects will be featured on the site is much higher than that of many online magazines. If your business already has a company page on the website, simply submit one of your very best projects to be a featured story. Houzz knows that their success relies on user created content, so they enjoy publishing beautiful projects for all to enjoy. In addition to high resolution photos, the company gives a list of guidelines you should follow when documenting the project. Take advantage of this new age social community!
In addition to Houzz, every home builder should have a presence on LinkedIn to compete in today’s dynamic marketplace. The social network is important for creating professional relationships with other home builders and industry experts around the world, but it’s also effective in marketing your home building company to a defined audience. The best part about LinkedIn Publisher is that you are in complete control. Your articles don’t have to be “accepted,” you just simply create and post them! Use publisher to document any project, home, or facet of your home building company. LinkedIn Publisher allows you to create blog post type content directly in the social platform. Once your post is published, you can share it within your other social networks. Furthermore, your published post will be searchable for those in LinkedIn. This is a chance to expand your potential home buyer base as your home building company will begin to attract more followers as you publish more helpful content.
Begin writing and pitching your helpful home building articles today and enjoy the increased website traffic and recognition that comes with it!