Many vacation rental marketing professionals have discovered the wide array of free downloadable marketing resources available on Paveya’s website. Check out the ones your colleagues enjoyed the most this year with Paveya’s top 5 most downloaded marketing resources of 2014!
Converting website visitors into qualified leads is one of the biggest concerns for vacation rental companies. This eBook focuses on how your company can use tools such as calls-to-action (CTAs), landing pages and optimized forms to effectively convert visitors into leads and enter them into a sales nurturing funnel to attain bookings. Get your free eBook here!
Content marketing cannot be underestimated in today’s internet search focused world. Now that over 70% of vacation research is occurring online, understanding how to effectively use blogs and blogging as an SEO asset is critical to reaching your target audience. This eBook focuses on how vacation rental companies can create blogs that contain relevant information that their buyer persona is looking for online to help keep them top of mind when it is time to book their vacation. Learn more about blogging here.
Starting your campaigns off on the right foot is essential to overall success. Setting clear goals and results for your campaign can help you determine the right message and who this message is for. This eBook can help you prepare and execute a successful vacation rental campaign, but guide you to understanding and analyzing the results from this campaign. Learn more about how you can create a successful campaign here.
You know that content creation is essential to vacation rental campaign success, but what content should you be creating for your buyer persona? This eBook focuses on how your company can brainstorm to create content that focuses on what you buyer persona concerns and pain points are, what a sample buyer persona looks like, what type of content to create and where to share this content. Understanding this process can help your company stay top of mind with renters and attract more qualified leads in the process. Get this eBook here!
New to internet marketing in the vacation rental industry? This checklist can help you start a plan that can improve your website traffic, brand presence, lead generation and bookings! Use these guidelines to kickstart your 2015 plan or review the year by clicking here.
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