Here at Paveya, we are well aware of the marketing challenges that face home builders on a daily basis. That’s why we provide free, helpful resources to help you combat those challenges. Below you’ll find our top five marketing resources downloaded by builders and their marketing teams in 2014! Check them out and feel free to download them for yourself!
As an industry expert, your home building company may have no problem convincing potential home buyers that you are the best company to suit their needs once you are able to meet with them. However, generating those leads can often be a difficult task as the industry has evolved over the past decade. Lead generation tactics that worked 10 years ago are no longer effective. This guide was popular in 2014 due to the fact that it gets straight to the point in explaining which lead generation tactics work. Home builders will learn how the internet has challenged builders and why industry specific inbound marketing methods are the solution to generating strong leads.
Spending valuable marketing dollars on an excellent website and developing a strong web presence only to see a lackluster return on investment can be a frustrating experience. It is for that reason this ebook was one of the most popular home builder marketing resources of 2014. Those who downloaded the ebook learned how to establish and target their buyer personas, create effective web content, and how to promote that content to increase web traffic.
2015 Home Builder’s Marketing Plan Tool Kit
What better way to enter the New Year than with a clear marketing plan? This kit is a great resource for all home building companies as it provides companies with proven methods to track their return on investment, develop a budget, and set goals for the year. Setting up a budget and goals is crucial for those home building companies who want to measure their return on investment. The marketing plan tool kit helps you every step of the way!
For home builders, effective marketing of existing homes includes the use of video. Photos and text are useful for quick home overviews, but video allows you to give potential home buyers the feel of a home’s interior and exterior. Those who downloaded this ebook learned tips about video content themes, production, and publishing channels.
Like our Inbound Marketing for Home Builder’s ebook, this lead generation marketing resource also proved to be quite popular in 2014. Tips discussed in the 30 Greatest Lead Generation Tips for Real Estate Agencies ebook include how to create irresistible content offers, calls-to-action that attract attention, multi-channel lead generation and so much more!