Paveya’s top five most viewed real estate marketing blog posts of 2014 focused on three things: 1) the relationship between marketing and sales 2) real estate marketing trends and (most prominently) 3) how to use social media to increase leads and sal learn more about in 2014! Check out each of the top five 2014 blog posts below, and feel free to leave a message in the comments section about what you’d like to learn more about in
YouTube is now being used by successful real estate professionals as a valuable marketing tool. It is a great way for potential home buyers to get a realistic look at some of the properties an agent has to offer as well as that agent’s personality. Potential home buyers want to work with an agent they feel comfortable speaking with and YouTube allows agents to give their clients a brief preview of what their buying experience will be like.
The real estate market is constantly evolving and, let’s face it, we live in a data driven world. It is no wonder that this particular post was so popular because the real estate market relies on numbers. Agents need to know how to reach their potential home buyers in the most effective fashion and there are many different sources to find statistics that will help them do so. Be sure to compile a list of valuable statistics of your own, it will allow you to become more familiar with your buyer personas and client base.
Take the time necessary to eliminate any disconnects between your company’s marketing efforts and its sales department. Create marketing campaigns that depict a true representation of your real estate sales team’s best attributes and vice versa. Real estate agent’s standards should be upheld when out in the field to ensure potential home buyers get the actual experience they came for.
If you want to be the best, you have to learn from the best, and social media is no different. There are certain ways some of the best social media influencers go about marketing their services which are simply more effective than others. Building your following on social media can be done through consistent posting in the correct fashion. Do yourself a favor by following some of the best and using their methods!
One of the best ways to increase your popularity in the marketplace while gaining followers and likes is to host a social media contest. However, certain types of contests tend to be more popular than others. Social media contests only require a small prize investment in addition to the time spent creating and hosting the contest on your various accounts. Don’t miss out on this excellent opportunity to give your real estate company a boost in social media traffic!
Stay current on the latest news and updates about real estate marketing to ensure you are maximizing the marketing ROI of your company!