Twitter announced recently that their new design for embedded Tweets will make it easier to share full-width photos and video for better visual engagement. Regardless of the display size and pixel density of the device where the Tweet is seen, the embedded Tweets will have a ‘crisp’ quality when posted.
The example Twitter provides of the old vs. new user interface shows a cleaner look by getting rid of the padding/borders around the images, making the overall appearance more seamless.
When it comes to page speed used as a ranking signal for search engines, larger video and photo content has been a bit of a hurdle because it increases page loading time. However, Twitter claims that they’ve “reduced the weight and rendering time, so pages with embedded Tweets load faster than ever before.” They didn’t go into much detail on how this was accomplished, but there are a few explanations out there on how to optimize your images and ‘lose weight’ on your website.
So, what does this means for marketers?
For starters, back-in-the-day (2011) Twitter made it easier to start embedding tweets. In 2013, they made photos automatically display in-stream. It is a great tool for establishing social proof, showcasing customer testimonials, encouraging sharing, and for some operations, it enables content to be displayed in real-time on their site. In short, it provides an outlet for your delighted customers to become promoters and evangelists of your business or brand. As we all know, this sometimes doesn’t always go as planned.
But why are visuals important to your marketing efforts? Because the brain processes imagery 60,000 times faster than text. HubSpot did an A/B Test and found a 55% increase in leads when images were added to Tweets. With Google now indexing Tweets, an increase in Tweet traffic and engagement will help your SEO efforts. Plus, using visuals is an opportunity to break into a new way to reach potential customers and to help your brand stand out. For small businesses looking to have an edge over competition, focus efforts on website design, presence and engagement. A well designed website has an appearance of being more credible which is often the make or break point of a prospect becoming a customer.
Whether all or none of you business is done online, a well-designed website that utilizes and keeps up-to-date with the latest tools is vital to the future growth and success of your business. Word of mouth has evolved into social media with the digital age and there is opportunity in harnessing and embracing it as another tool in your tool bag. For more news and helpful information on internet marketing, visit Paveya’s Inbound Marketing Blog.