Twitter announced on Monday of this week that they have launched the initial phase of the “Buy” button. As you would expect after hearing the name, the “Buy” button was designed to further progress the positive relationship between a company’s followers and their corresponding sales. Once users have set up an account by simply entering their shipping and payment information, their favorite products can be purchased from Twitter in just a few taps of the screen on their mobile device. The offers available via the “Buy” button will be exclusive to Twitter. Following their favorite brands on the social media giant is a must if consumers are to be certain that they are not missing the latest deals and offerings from their favorite brands. At the moment there are only four companies involved in the trial phase of the “Buy” button. The four companies are Fancy, Gumroad, Musictoday, and Stripe. Brands, nonprofits, and artists who are expected to make use of the new sales tool in the coming weeks include Burberry, Keith Urban, The Nature Conservancy, The Home Depot, Megadeth, Pharrell, Soundgarden, and Wiz Khalifa.
The “Buy” button could have a major impact on how consumers are marketed towards via Twitter. It will become important for brands to continue to post interesting and informational content to attract followers. The artists, brands, and nonprofits
posting too many offerings with the “Buy” button embedded in them run the risk of leaving their followers disinterested. If you are thinking that this is just another way that one of the most popular forms of social media is being commercialized, you are correct. However, consumers will have control of the products and offerings that are being placed before their eyes. Twitter users will have the power to “unfollow” a brand, artist, or organization if they find their offerings unattractive or obnoxious.
Check the Twitter feeds of the previously mentioned brands, nonprofits, and artists in coming weeks for some inspiration on using the “Buy” button for your own company!