It was recently reported that Twitter might be doing away with its trademark 140-character limit and allowing users to post long-form content onto their profiles, a bold decision made under interim CEO Jack Dorsey, as an endeavor to grow its user base and reach a more “mainstream audience.”
More content means more time spent on the platform, so it could be an obvious win on Twitter’s part. And the ability to post more content on more social media platforms should be a no brainer for publishers and marketers, as well, as it will provide an even broader reach to social media users that did not exist before. Right? Or is this just another way to leverage paid ads.
Where some Twitter enthusiasts are hoping for an elaborate publishing form in this new feature, others think that extending the count by 10 more characters alone could make a huge difference in tweets. Regardless of how Twitter rolls out this potential change, one thing remains for marketers, it will provide an opportunity to spread your content marketing wings a little further and put more content out there, with less interference from the noise of handles, hashtags and other Twitter paraphernalia!
Never forget, however, that a direct relationship with people is always going to be more beneficial to your brand. So while sharing your content on a platform is one way to gain exposure, drawing people to your website to engage with your brand is going to be the most valuable thing you can do.
While Twitter could be offering marketers the opportunity to share more of their brand’s content with more people, it’s safe to say they will never have your interest at heart as much as you do. So to navigate the change, try to use it to your advantage to draw people to your own website instead of offering up all of your content to the middle man.
- Try including a CTA to keep the conversation going from your Twitter post to your website, -or-
- Delivering an e-book in exchange for contact information to be used in future marketing endeavors.
These are two ways to stand out in a packed social media market, no matter how many characters you are allotted.
Regardless of what type of content you’re posting, be conscious of your platform and your audience when it comes to content length, and for that matter, time of day and day of the week you are posting. These factors will differ from brand to brand and vary among the different social media sites, as well.
According to a report by BufferSocial, the optimal length for tweets is 71-100 characters. If the new feature is rolled out, what will that do to the statistics? Will Twitter users suddenly favor longer posts, or will it attract new users with the change of pace?
As a starting place, keep in mind that the prime character count for Facebook posts is 40, and the ideal length for blog posts is 1,600 words. So if you decide to use Twitter’s potential new feature to explore content sharing possibilities, don’t forget to first and foremost consider your audience, your type of content, and the statistics of which platform you are posting to.
There is a chance this new feature will not even make it to consumers, but in preparation, keep producing unique content and paying attention to social media trends to stay on the top of your game for marketing your brand online! Implement data into your social media strategy to find what works best for you, even in the face of change. For more information or updates, visit Paveya’s Internet Marketing blog.