Some of the most effective images a real estate company can use in social are sharable images. Knowing what a sharable image is and how to create them can bring viral results for real estate companies and turn visitors into qualified leads.
What are Branded Sharable Images?
Branded sharable images are images that are created and posted in social networks with the intent to have them shared, thus exposing more people to your company’s name. This can be in the form of a quote, statement, infographic, or just something gorgeous with your brand’s stamp on it. These images have been associated with increasing engagement for real estate companies and are linked to driving more web traffic. These images often link to website pages, blog posts e-Books or other types of offers from the company.
Why Use Sharable Images in Real Estate?
Research shows that people are 44% more likely to engage with social media content that contains pictures. They encourage people to engage more in your social networks. Creating an image with your brand logo will help the viewer associate the image and content with your company from the beginning. The attractive image, content and logo will help solidify your real estate company as the authority in the area, potentially creating more visits and leads for your homes.
What Should the Image Include?
The core of a sharable image is the message you are giving to the viewer. The message should focus upon giving the viewer information that is inspiring, entertaining, or helpful in some way. Sharable images include infographics, how-to’s, quotes and other helpful information about the real estate industry, buying a home, your area and or a particular home. For example, if your company sells homes near a popular hiking trail area, an image of these trails with your logo would be a great way to drive hikers considering buying in your area to that information.
How Can I Create These for My Real Estate Company?
Don’t be intimidated by sharable images because you think you need to be a designer to create these! There are many products available that can help you create sharable images easily. Use SnagIt or Infogr.am to create images and infographics easily to use for your real estate company!
Real estate companies can truly benefit from the use of sharable images in their social media marketing strategies. Learn more strategies that can effectively improve your real estate marketing strategy here!
