Content creation is an essential aspect of your vacation rental company’s internet marketing strategy. Blog posts are one of most effective types of content to attract potential renters to your company’s website, but coming up with topics is not always an easy task. If you’ve hit a wall in deciding blog topics for your vacation rental company, consider using data to generate new ideas. Analytics, such as Facebook Insights and Google Analytics, can help you generate topics when the juices just don’t seem to be flowing. Use these tips to maximize analytics tools to your advantage to make it easier on you to come up with blog topics for your vacation rental company’s content marketing.
Google Analytics, a free tool provided by Google, offers website owners the opportunity to monitor their website traffic. This tool provides numerous facets of data, including how many page visits you are receiving, and what content on your website is bringing in the most traffic. If you discover that your blog posts pertaining to vacationing families draws in a noticeable amount more visitors that those written with retirees or spring breakers in mind, use that to your advantage when creating your blog topics. Don’t by any means ignore your other buyer personas, or groups whom you wish to target for your vacation rental company, but hone in on your big market with blog topics that will appeal to your biggest group of followers.
Facebook insights provide information about your page’s performance. It reports on the demographic data about your audience and shows you how people are finding your posts and engaging with them. Learn the percentage of people who like your page by age bracket and gender, based on the information they provide in their Facebook profiles. You can also learn where the people are from, down to the city, who are engaging with you page because of their IP addresses. These demographic statistics on who is interacting with your Facebook page the most will help you to create blog topics that target your content to your most frequent fans, thus making it more relevant and effective. If younger Facebook users from the southeastern portion of the country are engaging with your vacation rental company’s Facebook page the most, choose titles that will attract this persona and relate to this specific audience.
Consider Where to Share
Google Analytics breaks down the acquisition of your site visits, letting you know exactly how many visitors came from social media links, organic searches, email and others. Facebook Insights obviously let you know what types of people are engaging with your company on that specific platform. If you find that in Google Analytics, an older age bracket of people who are more interested in your luxury vacation rental blog posts and making up a large portion of your site visits by way of emails, while the younger generation of vacation rental prospects are engaging with your brand via Facebook the most, keep these trends in mind when posting your blog posts. Send eblasts containing your blog posts that appeal to the older crowd while posting other blogs that speak to the younger crowd on your Facebook page. Knowing your audience is the first step to generating the right blog topics and content that your audience is going to want to read. Maximize your knowledge about your potential renters by using data to narrow the scope on those who are engaging with your brand the most.