Facebook offers powerful techniques to show your ads to a custom audience. With over 1 billion users, advertising on Facebook allows you to reach people based on gender, age, and interests. However, up until this point users could download AdBlock to filter content and block ads on Google Chrome, Safari, and other web browsers. Over 40 million users are using Adblock to remove ads from social media sites, including Facebook. Recently, Facebook has implemented technology to show ads to people that have downloaded ad blocking technology. Within two days Adblock defeated Facebook’s efforts and re-enabled ad blocking on Facebook. At this point, you can’t block Facebook ads entirely, but you can exit out of a specific ad and a new on appears. Advertising on Facebook is one of the most efficient online marketing strategies to meet business goals and its here to stay. If you are interested in growing your business, below are a few examples of how advertising on Facebook can be beneficial for your brand.
There are more than 1.4 billion active Facebook users with 900 million visiting daily. When you advertise on Facebook you get to choose who sees your ad by selecting the demographics, interests, and behaviors. This makes your ads relevant for the people that see them and are more likely to take action. Users on mobile devices see ads displayed in their Facebook stream of information based on their location. You have complete control in who sees your ads by choosing from a combination of targeting options that assists in helping you reach the right audience for your business.
Create High Quality Ads
Facebook will help you create your advertisement, including tips for clear content writing and photography. Every day people use Facebook to connect with what matters to them and share trending stories. Facebook ads can help you connect your business with the audience that you are looking for. You have complete creative control and have the flexibility to try new campaigns every week, it is simple to market new images and content through their site. These ads are a great way to remarket your business by increasing awareness of the products and services you offer.
Easily Track Performance
You can easily track the results from your advertising campaign using the adverts manager. With the ad tools you can see how many people you reach and adjustments you can make to improve your ad based on performance. The campaign structure lets you manage and optimize your ads for the best performance. It also has the ability to manage multiple ads so you can test a variety of messages and photos to see which ads are most effective with your target audience. You should monitor your Facebook campaign daily to ensure that your company’s data results are aligning with your inbound marketing strategy.
For more information on using Facebook advertisements to grow you company and how social media affects marketing, contact Paveya today. We’re ready to help you with your Internet and mobile marketing needs!