Facebook Live is a feature that offers live-streaming video to users, it is rapidly becoming an influential trend in social media marketing. This feature works wonders when it comes to live streaming an event, company announcements, or showcasing important content. Any Facebook user that follows you has the option to tune in and see the latest happenings. You have up to thirty minutes to broadcast your event and engage with your audience. After your live broadcast, the video will post to your timeline and be available for your followers to view. For marketers, the ultimate goal is to grow the amount of followers, views, and engagement with each video. Live video is gaining popularity among all industries, here are a few tips to remember when your business is streaming live.
Let Followers Know in Advance
You should tell people ahead of time that you are planning to do a live broadcast. This gives viewers the time to tune in and prepare questions for your live event. When users hit the follow button on your streams, they will be notified the next time you go live. When using this feature, it is best to make an announcement in advance so your followers will know when and what to expect during your broadcast.
Check Your Connection
You should make sure that your connection speed is reliable and strong before you begin your broadcast. If Wi-Fi is available you should use this connection for better stream quality, it reduces the risk of your connection being interrupted while you are live. As soon as you begin your broadcast you will see who is joining and where they are located. This can help you determine the best time to go live so you can attract a larger audience.
Write a Compelling Description
Your followers can read a description of your broadcast before you go live. You should make sure your headline captures people’s attention and encourages them to tune-in. The more people that join your live post, the better the chances are of them actively participating. You can think of this feature of another platform to grow your business through using social media marketing. A compelling description and strong content will encourage new users to follow your company’s feed.
Engage with Your Audience
You should be prepared in advance of the message you want your live-stream to convey to your audience. Like any video marketing tool, quality is important and should be planned ahead of time. Being prepared, will allow you to better engage with users and attract new ones. You should make this a fun experience for your followers by letting them ask questions and encouraging participation. Going live, is the perfect time to answer questions and to build a connection with potential clients.
Attract New Followers
Your live-broadcast provides the perfect opportunity to turn viewers into followers. While you are live, you can ask people to subscribe to your feed and get notifications for your next live event. It is recommended for you stream to be at least ten minutes so you have a broader reach. You should test out different formats to attract more followers, you should regularly change up the content and length of your posts. You should make your post as exciting and interactive as possible to improve the users Facebook Live experience.
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