Since the announcement of LinkedIn Publisher in February 2014, there has been a rush to understand and capitalize on this content platform. It hasn’t rolled out to all LinkedIn members yet, but it will be available to all eventually. (If you want early access, you can request it here.) No matter what type of company you work for or own, LinkedIn Publisher can be an excellent opportunity for your business to share helpful content. Still confused about LinkedIn Publisher and how it can help you and your company? Here is the what, who and how of LinkedIn Publisher.
What is LinkedIn Publisher?
Previously only available to LinkedIn Influencers, Publisher now allows any person with an individual account to create long posts with original information to share their expertise on LinkedIn. Publisher is a platform for businesses to share detailed, helpful content without having to enter the information into a status update. These posts become a part of your professional profile and improve your online clout to those within your industry. LinkedIn has made it very easy to post. You just have to visit your homepage and click the edit icon. You will be then be taken to the writing tool where you can enter your content and publish.
Can People Outside My Connections See Publisher?
Yes. One of the great improvements within Publisher is the ability for those outside of your network to be able to follow your posts. Users will be able to follow your posts without being a connection. This allows your network to grow as those who view or follow posts will likely become connections. The more your posts are viewed and shared, the more your network and brand reputation grows. With LinkedIn boasting over 277 million users, you have a great opportunity to reach new markets. This also gives your current leads and customers another way to read your information. The information on Publisher should be different from your blog to guarantee no duplicate content. By creating more new content, your followers will learn more about your company, which will improve your online presence.
Why Post Through LinkedIn Publisher?
LinkedIn Publisher offers another great way to share helpful content and reach a new audience. Posting helpful content that can be used by readers improves your brand image and establishes you as an expert. Your social network will expand due to likes, shares, and follows of your posts and likely drive visits to your webpage. New connections made as a result of posting to Publisher can lead to great opportunities.
Additionally, posting content on behalf of your company through Publisher can benefit your search engine optimization. However, be sure that what you are posting to LinkedIn Publisher does not exist on any other website, including your own blog, as doing so can negatively affect your website’s search engine optimization.
