Studies show that people are 44% more likely to engage with content in social media that contains pictures. Therefore, using images that will pique the interest of followers and users on social media can help improve engagement and keep your vacation rental company top of mind with vacationers for your area. Some of the best images to use in social media are branded sharable images. Check out these tips for understanding what a branded shareable image is and you can use them for your vacation rental company!
What are Sharable Images?
Branded sharable images are images that provide action-based content in a visual format and includes your brand logo or name. This can come in the form of a quote, brief information or an infographic. These specific types of images are associated with increasing engagement through social media and are linked to driving more traffic to vacation rental websites. Sharable images are usually linked to websites, blog posts, e-Books or other types of offers.
Why Use Shareable Images?
According to HubSpot, people are 44% more likely to engage with content on social media that contains pictures. This idea isn’t network specific; it has been tried and tested across almost all social media platforms. If pictures are getting your vacation rental company the most traffic, why not use it to leverage your brand to a higher stature? Integrating your company name or logo into the image will help solidify that your company provided the engaging image and the helpful information linked to the image. This will not only drive the user to your website, but will provide them with more information about the company and vacationing in your area.
What Should Be in the Image?
The basis of a sharable image is the message you are trying to get across to the user. These posts as well as the image should be based around solving a problem for the social media user or providing an incentive for them to take action. How-to’s, quotes, fun facts and infographics (like the one shown here) about your specific area and vacationing are great ways to keep your vacation rental company top of mind and drive more website visits. For example, if you have a four wheel drive area on beaches near you, a shareable image listing 3-4 help facts of tips for this area could be a good image. Link this image to a blog post focusing specifically on beach driving would be a good fit and drive engagement.
How Can I Make These Images Myself?
Although it may seem like a daunting task, you don’t need a graphic designer to create sharable images. There are many programs that can help you add logos, company names, or create infographics. SnagIt is a screen capture and editing tool that makes creating branded images with quotes, logos, or company names a breeze. To create infographics Infogr.am offers free tools that you can use to create simple images and use throughout social media.
Sharable images can help your social media campaign stand out from the rest of your competitors. For more tips on how your vacation rental company can use social media to attain visits and leads, follow our vacation rental marketing blog!