When deciding where their next vacation will be, vacationers often depend on online searches. Instead of picking up a magazine or calling a local chamber or tourism bureau, vacationers are picking up their smartphones and tablets to begin their research. This shift in searches has put a heavy focus on internet marketing, website traffic and lead generation. One of the easiest ways to bring website visitors back to your vacation rental website is through retargeting. Find out what retargeting is and how beneficial it can be to your vacation rental website traffic and lead generation!
What is Retargeting?
Many visitors to your website take no action after visiting for the first time. When you implement retargeting (also called “remarketing”), an ad network (such as Google or AdRoll) displays your ads on sites your website visitors visit in the future. This keeps you top-of-mind and helps bring past visitors back to your website when they are ready to make a decision. Retargeting depends on a small bit of code that is inserted into your website that helps search engines recognize that the user has been to your site before.
Tips for Using Retargeting for Vacation Rental Companies
Create retargeted ads that show homes similar to those a visitor already viewed: Retargeting ads can be segmented to only go to visitors who looked at specific pages. For example, if someone visits your website and looks at homes in a certain area, it would be good to use retargeting to expose that person to other homes in the same area. As another example, you can target ads with large vacation homes to users who have looked at large vacation homes previously.
Retarget to specific blog posts: If a visitor comes to your blog and begins to read blog posts focusing on a specific topic, you can use retargeting to expose them to additional blog posts about a related topic. This gives the reader another opportunity to learn more about vacationing in your area and will help improve your brand exposure and establish your company as a leader in the industry.
These are a few ways that your vacation rental company can use retargeting tactics to not only reach out to visitors, but to nurture these visitors back to your website and turn them into leads. Retargeting can be a simple and effective way for your company to spend marketing dollars and see a return on investment! Want to use retargeting in your social media strategy as well? Find out more information here.