In November 2013, Pinterest announced that place pins would be added as a tool for all users. Place pins allow users to connect their image to a specific location, add specific information about the place and insert contact information of the location. With over 750 million pins of destinations on Pinterest, this tool can be a great asset to vacation rental companies. Not sure how to use place pins to gain bookings? Here are some great tips to use on your company Pinterest boards to engage pinners.
Creating a board of Place Pins is easy. Just select “Add a map” when you create a new board, or edit an existing board’s settings to add a map. After that, you can map the locations of each vacation rental pin on the board. This is also a good practice for boards about local restaurants or attractions.
Adding your vacation homes list to Pinterest gains exposure for the homes and links the image back to your website. If a pinner is searching vacation ideas such as “North Myrtle Beach Vacations”, you want your company’s rentals to show up in the search. By using place pins the pinner will know that this home is located in the North Myrtle Beach area. The pinner will see you as an authority for North Myrtle Beach vacation homes and will be more likely to visit your site.
Place Pins allow pinners to narrow their search.
Many Pinterest pin descriptions are vague, but place pins allow pinners to search a narrower area than general Pinterest descriptions may provide. By adding your pin to an area map, pinners can use the same map to narrow home searches to particular neighborhoods and roads. If your company provides this information, you will likely stay top of mind to the pinner for booking purposes.
Pinning helpful area information improves your company’s clout.
Pinterest is not just about posting company homes. Providing helpful and insightful content for users through blog posts is a great way to gain the trust of vacationers. Take these blog posts and create place pins. For example, writing a blog called, “The 5 Best Restaurants in Downtown Charleston” and creating a pin located in downtown Charleston will expand the exposure your company receives to searches outside of vacation ideas and vacation homes.
Pinterest place boards are a great way to connect with renters.
Having area boards on your company Pinterest account is key to success. Continually adding new images with reliable information will improve following rates and nurture likes and repins. At its core, Pinterest is about social sharing. Creating boards specific to your target audience will garner attention and keep your company top of mind for anyone planning a vacation in the future.