While photos still reign supreme as the best visual medium to use to market your vacation rentals, videos present an added sense of perspective, space and design that photos alone cannot accomplish. Two out of three U.S. consumers watch online travel videos when they’re thinking about taking a trip, according to a recent Google study. This is why using video to market your vacation rental company will help to put you and your rentals one step ahead of the competition and increase your bookings.
Not sure how to get started, or don’t think it is in your time allowance or budget? Think again. Take a look at these few ways you can incorporate a video marketing plan into your online marketing scheme to attract more renters and book more rentals.
Think Outside of the Box
Many other vacation rental companies might be using video marketing to showcase some of their rental’s features, but think outside of the box to stand out.
- What is it that makes your company shine above others?
- What one thing do you take pride in offering that many other companies do not do?
- Do you have a special amenity in your complex of rentals or world-renown attraction that happens to reside in your backyard?
- Or is it your customer service and attention to guests’ needs that you feel is what sets you apart from other vacation rental companies? Whatever it is, use video to highlight it!
Take a video tour of your grounds to depict all aspects of that “special something,” or take a trip to that famous local attraction and in your best “tour guide monologue” present your unique point of view. And if it is the employees that you feel is what brings renters back again and again, shoot a funny, informative and helpful video featuring interviews, witty cameos and tour guide-type videos to showcase this exact feature to your potential guests. Focus on capturing the personality of your employees, your staff and of your area as a whole and you will accomplish what you have set out to do, to present the best attributes of your vacation rental company through video.
Slideshow is Not Synonymous with Video
Simply having a slideshow offering visual clips of the various features of your vacation rentals, area or attractions is not exactly what we mean by video marketing. Sure, having a few of these can definitely be beneficial, but a video intended to attract and drive qualified leads should capture the essence of a place and convey that to the viewer by way of images and scenes melded together in a narrative, so that the viewer can have an “experience.”
Move the viewer with your video and they will be more likely to be moved towards choosing your vacation rental company for their next destination. Not sure if your video shooting and editing skills are up to par? Hiring a one-time videographer might just be worth the investment.
Mix it Up
It’s also been found that users watch a combination of professionally made videos with user-generated videos when researching a trip or planning ideas for their next destination, so to add to your video library and thus to your online video reach, encourage present and past renters to shoot videos of themselves or their families in their rentals, or on vacation in your location, and upload them to social media for you to share. You can even create social media contests out of video submissions for additional engagement.
Why Make the Effort?
Of travelers who watched online videos while planning travel, 45% of leisure travelers, 72% of business travelers and 74% of affluent travelers said they were prompted to book as result.
These staggering statistics should be enough proof that your vacation rental company should be investing in a high-quality video marketing strategy to keep up with the times, your competition, and to attract potential renters where they already are…online searching for a vacation rental company like yours. So get out there!
For more information, tips, news and ideas on ways to effectively market your vacation rental company, check out Paveya’s Vacation Rental Marketing blog!