2016 is the year of video marketing, especially for real estate agents that are technology driven. In today’s market, consumers are demanding videos and for a good reason. Eighty-five percent of buyers and sellers have reported that they want to work with an agent that uses video. Not only can you use video to attract potential clients, but research shows that homes listed with video receive four times the inquiries than homes without video. High quality virtual tours and community feature videos can bring more traffic to your site and open the door for potential clients. Video marketing is all about quality so before you pull out your camera, take a look at three things to avoid when creating a video for your listing.
Using videos to market your real estate company is a trend that is here to stay. Agent created video tours are a great way to grab the viewers’ attention, but how long should your video be? Attention spans are getting shorter and shorter, especially when it comes to the internet. According to research, the ideal video should not exceed a minute and a half, so it is essential that you have a clear message. Your goal is to attract viewers and get them excited about the home, but a video that is too long can lose their interest all together. After you create and share your video, you can access analytical features to see how long people are viewing your videos. This will help you determine the appropriate video length for your audience in the future.
Producing high quality videos has proven effective in the real estate market, but producing a low quality video can be a major mistake. The video should represent your brand and nothing screams unprofessional like bad lighting and poor sound quality. If you aren’t familiar with shooting and editing video, hiring a professional is beneficial. Poor lighting and low resolution footage can result in a beautiful home looking unattractive. Shooting an appealing video is not as simple or easy as it may look. It is important to realize that certain angles, lenses, and space are needed to represent accurate dimensions and architectural features. First impressions really do count, so make sure your video is sharp, in focus, and well lit.
Digital media is an effective tool for branding your company and attention to detail matters! Before you begin shooting your video, you need a plan and marketing strategy. Many agents make the mistake of not putting enough planning and time into their video shoot. If you do not have a well-staged location and prepared content, than it’s difficult to convey a clear message. Viewers are quick to notice if something seems off or the content is unorganized. If you want the video to make a positive impression, than it requires preparation. Last minute production results in increased errors that can be easily avoided. Forgetting to pay attention to the cleanliness of the floor or background clutter can distract the viewer and decrease value from your video. Organized content and strong images allow for a smooth transition and a clear call to action. The purpose of video marketing is to gain the audience’s attention and trust, which requires a prepared production plan.
For more information on using videos in real estate and for how they affect marketing, contact Paveya today. We’re ready to help you with your Internet and mobile marketing needs!