Curious as to how your home building company will ever break through all of marketing noise and reach potential home buyers? Consider the creation of effective video content. Check out these tips for creating effective video content for your home building company.
Create Videos with Helpful Content
Your video content should follow the same rules that your other marketing content abides by. This means that you should post more helpful content than promotional content. Nobody wants to hear people talk about themselves all of the time. That being said, post content that will be helpful to potential home buyers by creating videos that answer common home buyer questions. Video ideas include explaining the benefits of a custom built home or why custom built homes aren’t always more expensive. Creating helpful video content that is an accurate representation of your company will engage your target audience, thus keeping you top of mind with potential home buyers.
Get Your Point Across Early
With the massive amount of content that potential home buyers are exposed to on a daily basis, their attention spans are growing increasingly short. In fact, you have about 8 seconds to sell your business to potential customers (Source: Moz). Be sure to explain what your video is about before you go into any other detail. This will give your potential home buyers a reason to watch your entire video instead of simply clicking away.
Put Social Media to Work for You
Posting your beautifully crafted videos to your home builder company blog will increase the value that potential home buyers can get from your blog. However, you should also be sure to increase the potential exposure your videos could achieve by posting them in your various social media networks. Creating video content will give your company a chance to become part of the 700 Youtube videos that are shared on Twitter every minute (Youtube). A couple shares or retweets from industry leaders could exponentially increase the value your home building company receives from an original video.
Create a Series of Videos
Consistently posting video content that is valuable and helpful to your target audience will keep them engaged with your blog and various social media. If you need ideas for your home building company’s video creation, consider making each one of your blogs posts into a short video series. For example, if you have a blog post titled “10 Tips for Designing the Perfect Custom Home,” break down each one of those tips into a short video. Be sure to also create “explainer” videos that will provide potential home buyers with the value they will receive when choosing your company. The consistent posting of original video content will further your company in its quest to become an authority in the home building industry.
Like blogs and social media, video content should be used as yet another tool to leverage the marketing strategy of your home building company. Did you know that viewers spend 100% more time on pages with videos? (Source: Marketing Sherpa) Take advantage of the undeniable opportunity to reach potential home buyers with quality video content.
For more information on marketing for home building companies, be sure to check out our Builders & New Home Marketing Blog. Also, be sure to let us know in the comment section below if you have had success using video content for your home building company.