As more and more of our online world becomes visual, Hotel and other Hospitality groups need to leverage their website and social media platforms including with visual content.
Here are some tips for making sure that your Hospitality marketing plan is showing your hotel in the best possible way:
•Make sure that you don’t bog down visitors to your website by using large uncompressed images (the file size will give you a clue here). Your images should be optimized for the web and for speed. Don’t lose a booking to a competitor because a guest didn’t wait for your page to load). More importantly, Google is also checking your website speed. Slow loading can affect your ranking.
•Make sure that you are using your prime real estate on your web page to show off beautiful images of your hotel. Investing in a professional photographer is a must—good photos of your hotel’s amenities or other values like a beautiful pool can significantly increase your conversion rates.
•Share your images on all of your social media sites and that means more than Facebook. From March through August 2012, Instagram had a 724% gain in visits by DAILY mobile users. Those are the same users who are searching for your hotel when they planning their travel.
•All images should be named using ALT tags so that when the image cannot be displayed or a screen reader is being used the “alternative text” will tell about the image. This is also important as part of your Search Engine Optimization plan for your Hospitality site.
That well know adage “a picture is worth a thousand words” has never been more true with respect to your hotel’s search engine ranking and conversion rates.
If you need help with Hotel or Hospitality internet marketing, we are here to help. Contact Paveya with all of your hospitality internet marketing questions.
Visual Media’s Importance for Hospitality Websites was last modified: February 26th, 2014 by admin