Quick response, or QR, technology has become a popular form of marketing by businesses. QR codes are 2-dimensional encoded barcodes. Camera phone users can scan the QR code for additional information based on what the company and its tag provide. QR code technology enables your business to interact with your customers in an improved way by allowing you to send more content, such as information, audio elements, or video elements, to your current and potential customers. You may want to consider using QR code technology as a form of marketing to consumers. How can you begin using QR codes for business?
Create and Share
Different tag formats and QR code creators are present. Many websites create QR codes for free. For example, Google provides a free QR code creator. After you insert the website address that the tag will lead to, the generator creates a tag to share with others. The tag can be placed on a variety of items, such as advertisements, posters, signs, and business cards. A code-reader application for smartphones can be downloaded for free. The tags can be linked to a wide range of content. For example, tags can lead to contact information, a website, a social network, a coupon, or a video. As you create and use a QR code for your business, be aware of the purpose of your code and the link.
Make sure you explain how to use the QR code, where the QR code will lead to, and which phones support the code. The code should link to a mobile-friendly location. Place your QR code where there is a wireless signal/Wi-Fi, since the code will be accessed from smartphones. The QR code should be the proper size. Also, the information you provide through the QR code should be specialized content, since the user scanned the code for more information. Check to make sure your QR code works properly before sharing it. Test different factors such as smartphone cameras and the timing. Places to put the QR code include a business card to link to your company’s social media websites, in newspapers and magazines, on brochures and handouts, the door of your company’s office and linking the code to contact information and a website, your restaurant’s menu or the receipt, and on banners at a convention.
Tag systems provide information about consumers. For example, they can tell you demographics, what type of phone was used to access your tag’s link and geolocation. One of the main metrics to focus on is how much time is spent using your code by the user. For example, two or more minutes spent on a link would be successful. Play around with differ.
Paveya is your full-service inbound marketing and social media marketing agency. Call Paveya at 855-372-8392 or e-mail at firstname.lastname@example.org and we can assist your company with social media marketing, content, and campaigns.
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