Having a website today is an essential part of any real estate business. Just as it is important to know if that house you are planning to list has a solid foundation, any real estate web design needs a basic set of rules to fulfill its job. Real estate is changing and today realtors looking to succeed know that a web design for real estate specifically can be a boost to their visibility, if done right.
Make Your Site Memorable
There many companies doing real estate web design these days, and many use cookie-cutter concepts or templates. It takes more time and effort, but if your web design for real estate is custom for your business you will stand out from that crowd of look-alike real estate websites. With web design for real estate there are enough options that a good designer can deliver something unique without being over the top crazy.
Basics always need to be covered but a creative designer can present innovative solutions with a web design for real estate listings that show off your expertise and reflect your personality. The lifeblood of real estate rests on personal relationships with clients, and your website should reflect you as much as it does the properties you represent.
Make Your Content Work
Beyond the visuals of your real estate web design, for real estate sites the content will be what keeps people there. It offers real information without overwhelming the visitor, and is easy to find. Keywords are terms people use in a search engine when they are looking for information. They should also be the words on your site that draw them to you. Discuss with your web designer what your keywords will be to ensure that what they research reflects what you know your prospective clients are looking for.
Don’t forget compelling photos for web design, for real estate web design need these to entice visitors to stay and browse. Videos that walk them through, photos that show off the best features and anything that shows you know the neighborhood helps. Every picture should contribute to keeping visitors looking, clicking and contacting for appointments to see that property soon.
Pricing Can Be Essential
Pictures may make a visitor stop and look at your site, but pricing what they are looking at is essential to converting a browser into a buyer. Nothing is more irritating in web design for real estate sites than a great looking site that doesn’t let visitors know if any of those wonderful houses are in their price range. It is one of the first things a website visitor will look for, so don’t leave this vital information out.
Web Design for Real Estate Sites Should Be Welcoming
It can get lost in the shuffle of cool visuals and information, but for a designer good site navigation is essential. When you look at that design, is there a clear path from landing page to navigating to listings and how to contact you? You want visitors to send you questions with ease, so you can get back to them quickly. This is easy to check, but ask someone who was not involved in the development of the site to test it first.
Keep Your Site Up to Date
It is easy for websites to get out of date, but for web design for real estate listings it is death. If possible, the website platform should allow you to update new listings and weekly local information. If you aren’t comfortable doing this, talk to your web developer about assigning updates to someone at a reasonable price. This includes blogs, newsletters or any other marketing material that connects to your site.
Insist on Good Real Estate Web Design
Of course, these are all elements of good web design for real estate sites that any web designer worth hiring should know already. With these five points in mind, you can work with your web designer to get the best possible web design. For real estate is a personal business that should be informed by your knowledge as well as their design.
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