Christopher Lee & Company Fine Homes, a premier custom home builder in Oklahoma City, OK, faced a dilemma earlier this year. While the real estate market has been slow to recover, the company was feeling they just weren’t reaching their target market effectively. The team felt that a website redesign, focused on search engine optimization (SEO) and social media marketing, would allow them to reach their desired audience: the sophisticated home buyer in the Oklahoma City real estate market.
Together with Chris Lee Homes, Paveya designed a brand new website and launched it within 6 weeks. In conjunction with the launch, Paveya has since then provided SEO, a content marketing strategy, and daily social media management to continue to increase traffic and leads and to bring Chris Lee homes into the forefront of the Oklahoma City market. Although the efforts are ongoing, and have since included the introduction of a Google AdWords campaign to boost their search engine rankings, the site has seen a dramatic increase in organic website traffic, direct traffic, referral traffic, and social media traffic.
The responsive design provides clients the ability to access the website from any of their mobile devices and includes a login to access project management software directly from the site as well, where the company securely maintains plans and communication regarding ongoing projects.
The new website was designed to put the firm’s greatest assets, its homes, front and center, showcasing their projects with large, captivating photos of the elegant homes the company has designed and built. It features a simple design, as the client requested, and allows the company to display a gallery of images of the completed home projects, as well as features of the exclusive communities in which they build. One stunning house is featured prominently on the home page; with a row of images below, showcasing the various communities, followed by a slider bar of images highlighting the beautiful interiors of the homes.
The company is proud of its reputation, believing that trust is the cornerstone of the process, and they wanted a website that would present this vision. Chris Lee & Company’s reputation is reinforced on the website through the integration of customer testimonials, and displayed badges of its Houzz awards, which they received for best design and service in 2014, 2015 & 2016.
The navigation of the site is intuitive with the top bar navigation always displayed. In addition, the company’s Facebook, LinkedIn, Pinterest, and Houzz accounts are also displayed prominently at the top of every page. The company’s phone number, email address and mailing address is also readily accessible to users navigating throughout the site, as they can be found in the header and footer of each page.
Chrisleehomes.com also features a blog, which is critical to have in order to attract potential buyers through inbound marketing. The blog posts cover design trends, such as “Hot Custom Bathroom Trends for 2016,” “An Intro to Home Automation for Your Oklahoma Custom Home,” and posts about 3D design tools to appeal to a wide audience and illustrate the company’s forward-thinking approach…to name just a few! This content strategy is designed to reach potential buyers through the content they are searching for online, attract them to the website through helpful information and intriguing graphics, and encourage them to contact through repeat interaction and nurturing.
Paveya recommends home builders to include weekly blogging in their internet marketing strategy. By publishing unique, high-quality posts every week and optimizing each post for search engines using meta descriptions, industry-specific keywords and more, companies, including home builders, will attract more qualified leads to their website, increasing their chance to convert them into leads and sales.
For more advice on website design, content creation, or for any other internet marketing solutions for home builders, check out our regularly updated Builders & New Home Marketing blog!
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