Is your home building company looking for a fun and engaging way to reach potential home buyers? If so, consider creating an Instagram account and maximizing its marketing power. The number of users on Instagram is growing exponentially due to its unobtrusive and simple nature. Instagram’s follower engagement rate is higher than any other social media platform at 4.21% (Sprout Social). With that said, don’t miss out on its marketing capabilities. Learn how your home building company can release the power of Instagram today by using these tips!

Make Use of Tags

There are a variety of ways in which home building companies can use tags to their benefit. Tagging your photos in the various ways below will help your photos be seen by potential home buyers within your immediate market and beyond! Don’t limit the reach of your photos by forgetting to tag, because you could be missing out on potential future projects.

• Location Based Tagging
  • Instagram gives users the ability to tag a location where the photo they are sharing was taken. This is extremely important to home builders as potential home buyers often browse through homes in certain areas or neighborhoods. When you post a photo, use the “Name This Location” option and enter the neighborhood, street, or area of the home. That way, when users are browsing through those neighborhoods, your home will appear.
• Hashtags
  • When posting photos on Instagram, be sure to use relevant home building industry hashtags. Consider using hashtags that detail the style of your home, the area, and its attributes. Examples include #Raleighfinehomes, #traditionalranch, and basically anything that would fit your marketplace.
• Tag Other Users/Brands
  • When finalizing your post, your home building company will have the opportunity to tag other Instagram users in the photo. This is a great opportunity to expand your reach by associating your photo with other prominent industry brands. For example, you could tag the brands that manufacture the products you use in your homes.

Once you have tagged a brand in your photo, not only will you allow users who are looking at all the images that the brand is tagged in to view your image, but you will also increase the chances of a major brand reposting your photo. If a major brand with a large following were to repost your photo, you would dramatically increase the reach of your home building company through gained exposure.

Post Frequently

To create a following on Instagram it is important to post images frequently. Consider posting images once every 2-3 days. Posting multiple times a week will keep your audience engaged without “clogging their feed” or boring the audience with similar posts. Post pictures of your homes’ interior and exteriors upon completion, pictures of the home during construction, as well as pictures of your team that show off the personality of your home building company. Ideally, users will view your home building company as relatable and professional and will come your way when it is time for them to purchase or build a home of their very own.

Want more tips about effectively marketing your home building company? Follow Paveya’s Home Builder Marketing Blog!