Content marketing, digital marketing, and internet marketing are terms that are sometimes used interchangeably. There is often confusion surrounding them and what the difference is in these three terms. Let’s examine each a little more closely.
Content marketing is defined as “a type of marketing that involves the creation and sharing of online material (such as videos, blogs, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services.”
This definition marks a clear difference in content marketing vs internet or digital marketing. Yes in all three the marketing practices are done online, but with content marketing you are not advertising rather you are providing resources and valuable material that may encourage viewers to become potential customers or clients. Content marketing is focusing on providing leads, which you can continue to nurture with content through the funnel into becoming customers.
Businessdictionary.com defines internet marketing as “marketing efforts done solely over the internet. This type of marketing uses various online advertisements to drive traffic to an advertiser’s website. Banner advertisements, pay per click (PPC), and targeted email lists are often methods used.”
Unlike content marketing, internet marketing can involve clear and specific promotion of your brand via the internet. This type of marketing takes place when uses have a live connection to the internet, for example they must be browsing websites to come across your banner ad or PPC ads. But with content marketing, users can download ebooks or whitepapers that they can later refer back to even when not directly connected to the internet.
According to HubSpot, “Digital marketing is an umbrella term for all of your online marketing efforts. Businesses leverage digital channels such as Google search, social media, email, and their websites to connect with their current and prospective customers.”
Similar to content marketing, digital marketing doesn’t require a connection to the internet to involve marketing efforts. And similar to internet marketing, digital marketing is direct promotion of your brand, but it can encompass apps and platforms that don’t require users to be actively connected to the internet. Text messages, podcasts, mobile apps, and electronic billboards are great examples of digital marketing that don’t always require internet usage.
The main difference boils down to the type of marketing techniques used and the delivery. How you approach and deliver your message to the public is what defines the type of marketing you are practicing. These three marketing types can be used in conjunction to create the right plan for your business. For more information or for help starting your marketing plan contact Paveya today!