Home builders today have the challenge of not only building beautiful homes at prices that will still attract home buyers, but also marketing their company in an effective manner. To accomplish this, it is crucial to have an up-to-date website, a presence on various social media platforms, and to post regularly to their blog. While engaging with customers can be accomplished with social media platforms like Facebook and Pinterest, posting to a blog will increase the chances that your website will appear in various Google search queries. Posting regularly sounds easy, but the truth is many home builders often have a hard time finding topics to write about. Luckily, we have compiled a short list of ideas that you can use as a source of inspiration for your company’s blog!
Write About the Area
It is important to have a variety of content on your blog and helpful information is what potential home buyers will find the most valuable. Consider what types of information potential home buyers would need to know about your area before purchasing a home there. This information can include anything from nearby parks to the excellence of the public school system where your homes are built. If you post helpful information about your area often enough, potential home buyers will visit your blog and website when they are curious about your homes, but also the surrounding area. This will increase the chances that home buyers come to you when they are ready to make their purchasing decision.
Past Homes and Projects
For every piece of promotional content your home building company posts on their blog or in social media, be sure to post some helpful content along with it. With that said, there is no better type of promotional content than describing completed projects and homes. This is the best way to describe your industry knowledge and expertise in a casual and unobtrusive way. Potential home buyers will quickly see the beauty and quality of your homes with both beautiful images and written words detailing the different rooms and materials used in the home. In blog posts of this type, consider explaining why you chose the floor plan and how it works well with the lot. Also, detail what made the siding, roofing, and other exterior details the perfect fit for both the neighborhood and the budget!
Discuss Common Issues
Building and buying a home can be an extremely stressful and pivotal decision for first time home buyers. Use your blog to ease their anxiety and answer their questions by discussing common issues and “speedbumps” that any first-time home buyer may run across. This could include code enforcement issues that may inhibit the design of a home or the process of getting a home loan. If potential home buyers know that the issue they have is common and can be worked out, they may feel more comfortable purchasing a home.
Put these home builder blogging tips to use when adding content to your company’s blog. For more home builder marketing tips, don’t forget to check out Paveya’s Inbound Marketing Blog!