Last year, 30% of all internet traffic came from mobile devices. That’s nearly double the mobile traffic of 2012, and it’s only going to grow. This indicates that a large part of your target audience is using mobile devices to plan and book their vacations. Do you know how your website looks on a mobile device like a smart phone or a tablet? Just because your website looks good on your computer doesn’t mean it looks good on all mobile devices. More importantly, your website might not even be functional on mobile devices if you haven’t ensured it is mobile-friendly. With so much internet traffic now coming from mobile devices, imagine how much you stand to lose if your website is not functional on mobile devices. That’s why mobile-friendly websites, especially created using responsive design, are so important.
What is a mobile-friendly website?
A mobile-friendly website recognizes that the site visitor is reaching the website using either a smartphone or a tablet, rather than a computer. Tablets and smartphones do not function in the same way as a computer, nor do they have the screen space that larger computers have. Implementing a mobile-friendly vacation rental website will allow users to engage with your site in a format that is more compatible with smartphones and tablets. With mobile-friendly websites, you have two options: you can have two separate URLs– one that is seen on desktops and one that is seen on mobile devices; or you can have one URL and website that is created using “responsive” design.
- Separate Mobile Version: When you choose to have a separate mobile version of your website, that site usually lives on a subdomain of your current website. The URL is usually something like “m.yourwebsite.com.”
- One Website With Responsive Design – With this type, you have one website that automatically adjusts for the screen size and operating system of any device.
Which one is better? Having one website created with responsive design is better. Search engines like Google consider it to be more user-friendly for their target audience, so they prefer sites with responsive design. Additionally, when you have one site made with responsive design, you aren’t splitting traffic between your desktop site and your mobile site or subdomain. Having all your internet traffic from all devices going to one website is ideal for search engine optimization.
Why are mobile-friendly websites important?
Here are a few reasons why your vacation rental company needs to implement a mobile-friendly website:
Mobile-friendly websites have a lower bounce rate: Websites that implement a responsive design see a lower bounce rate because they function better. Users don’t have to zoom into your website to click links, and they find all the available capabilities functioning properly. Additionally, having the lowest possible bounce rate is important for search engine optimization.
More visitors are coming from mobile devices every day: 90% of vacationers are beginning their vacation home search online. A large percentage of these searches are starting on mobile devices, and the number is ever-growing. If more and more of your potential bookings are starting their search on a mobile-device your company needs to put its best face forward on mobile devices. If mobile-friendly websites have a lower bounce rate and more of your traffic is beginning to use mobile devices, it only makes sense to implement a mobile-friendly website to hold onto your current traffic and keep them searching through your homes.
Assist Customers While On Vacation: Not only can you a mobile-friendly website help drive bookings to your company, but it can help keep them returning to your company. Mobile-friendly sites with links to events calendars, an easy booking processes and vacation rental necessities will help vacationers utilize and appreciate all the services your company offers.
Save money in the long run: Mobile devices are becoming the primary device for internet users. Computer sales are declining and mobile devices are leading the wave of the future. A website that is not responsive will at some point become obsolete. Get ahead of the curve and implement a mobile-friendly website and save money in the long-run. Converting your website from non-mobile-friendly to responsive design may become more difficult as time goes on and newer versions of operating systems and other products are released.
Want to learn more about how a mobile-friendly website can benefit your company? Contact us online or call us at 855-372-8392. We’re happy to help!