Creating your channelTo create an account for your company’s channel, visit YouTube.com. As you start to form your account, it is best to make your username the name of your business. You should personalize your channel and add a description. For example, you can add links to your company’s website and customize the logos and colors that are displayed.
Post informational videosYour company’s videos should provide helpful information to your customers. Many YouTube videos are viewed for instructional purposes. Provide your customers with content that will satisfy their needs. The videos should attract their attention and supply them with the information that they need. Videos may focus on your brand as a whole, or they can focus on one product that will help customers. You could demonstrate how to use the product and the benefits that are provided. Add a description to your video, and keep it clear and concise. To help keep your videos professional, consider using microphones and focus on the audio and lighting qualities. Add subtitles to your videos. In addition, keep your content well-organized. You can create playlists to organize related videos.
Optimize your videosTo help others discover your videos, your videos should be optimized. Insert significant keywords in the titles as well as in the tags. YouTube uses tags to organize the website’s content. The tag word system is used as people search for content. Also, the video’s thumbnail should show the main focus of the video. In addition, encourage viewers to subscribe to your channel. If viewers subscribe to your company’s channel, your videos will be prominently displayed to them. They will see comments you make on others’ videos, so it is beneficial to remain active on the website by frequently posting videos and comments.
Sharing videosYour YouTube video can be shared on other websites. To share the video, add your video to your company’s Facebook page, tweet a link to your video on company’s Twitter, talk about it in your company’s blog, put in on our company’s website, add it to your company’s Pinterest account, etc. In YouTube’s account settings, you can select to automatically upload your video to your Facebook and Twitter accounts.
Following YouTube AnalyticsYouTube Analytics allows your company to access metrics about your content that is shared on the website. This information includes how many views and comments that your videos have received and demographics.
YouTube for Small Businesses was last modified: February 26th, 2014 by