Inbound Marketing Blog
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23 Mind Blowing Real Estate Marketing Statistics: 2017 Update
Posted By Victoria JacksonOur 2016 post for “28 Eye-Popping Real Estate Marketing Statistics” is a popular post among Home Builders and Real Estate companies. There is no doubt that internet marketing is necessary to attract home buyers and sellers. Here is an update to our previous post based on the most recently released stats. The sources are referenced by number and listed at the end of the post to get the full report. Online Searches Today, nearly all generations of home buyers look at properties online first while buyers 71 years old and older are more likely to contact a…
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SEO Tips: How to Optimize Images for Better Google Image Search Results
Posted By Victoria JacksonI have a confession: I put dashes in my alt-image tags for months before I discovered it was not correct. Why? Because someone told me that was how you were supposed to do it. It wasn’t until I stumbled upon the correct way that I questioned it and had to admit it was wrong. As marketers and creators of content, we know the value of a captivating image but do we maximize the impact with SEO to get the most mileage out of an image? Probably not. The more information you provide about an image the better Google is at indexing it. Better indexing m…
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How Can You Harness the Power of Bots without Technical Friction?
Posted By Victoria JacksonWhat is a Bot? According to Microsoft, “Think of a bot as an app that users interact with in a conversational way. Bots can communicate conversationally with text, cards, or speech. A bot may be as simple as basic pattern matching with a response, or it may be a sophisticated weaving of artificial intelligence techniques with complex conversational state tracking and integration to existing business services.” Bots have been used for years in customer assistance; especially automating responses for common issues or customer service. It is estimated that …
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Intrusive Ads Under Attack Again with Google
Posted By PaveyaLast year Google announced it would be taking the initial steps to penalize intrusive ads (also known as intrusive interstitials or mobile pop-ups). The change was made to penalize the ranking of sites that used intrusive popups that are often annoying to mobile users and even cause them to leave a site completely. We detailed that update in on our blog here. The newest announcement from Google stated that it will be cracking down even harder on sites that still aren’t complying with the guidelines. This is difficult for some businesses to swallow as they see a…
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2017 Top 10 SEO Myths – What Is Holding Your Site Back From Higher Rankings?
Posted By Victoria JacksonThere is almost too much written about Search Engine Optimization. The problem is much of it can be contradictory. Whom does one believe in the face of conflicting advice? Google continues to change and improve their algorithm – sometimes it almost feels if it is daily. Googles goal is to deliver the best result for the user’s request. Each algorithm change, to those outside Google, is more like a big black box with everyone guessing what is inside. The bottom line is it doesn’t matter what is inside. True SEO is not about tricks to make your…
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Blog Posts
SEO Tips: How to Optimize Images for Better Google Image Search Results
How Can You Harness the Power of Bots without Technical Friction?
Intrusive Ads Under Attack Again with Google
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