Inbound Marketing Blog
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How Can You Harness the Power of Bots without Technical Friction?
Posted By Victoria JacksonWhat is a Bot? According to Microsoft, “Think of a bot as an app that users interact with in a conversational way. Bots can communicate conversationally with text, cards, or speech. A bot may be as simple as basic pattern matching with a response, or it may be a sophisticated weaving of artificial intelligence techniques with complex conversational state tracking and integration to existing business services.” Bots have been used for years in customer assistance; especially automating responses for common issues or customer service. It is estimated that …
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Intrusive Ads Under Attack Again with Google
Posted By PaveyaLast year Google announced it would be taking the initial steps to penalize intrusive ads (also known as intrusive interstitials or mobile pop-ups). The change was made to penalize the ranking of sites that used intrusive popups that are often annoying to mobile users and even cause them to leave a site completely. We detailed that update in on our blog here. The newest announcement from Google stated that it will be cracking down even harder on sites that still aren’t complying with the guidelines. This is difficult for some businesses to swallow as they see a…
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2017 Top 10 SEO Myths – What Is Holding Your Site Back From Higher Rankings?
Posted By Victoria JacksonThere is almost too much written about Search Engine Optimization. The problem is much of it can be contradictory. Whom does one believe in the face of conflicting advice? Google continues to change and improve their algorithm – sometimes it almost feels if it is daily. Googles goal is to deliver the best result for the user’s request. Each algorithm change, to those outside Google, is more like a big black box with everyone guessing what is inside. The bottom line is it doesn’t matter what is inside. True SEO is not about tricks to make your…
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Topic Clusters: A New Approach Replaces Keywords for Vacation Rental Managers
Posted By Victoria JacksonThe Evolution of Keywords Keywords have been the foundation of search and marketing almost since the beginning of the internet. The idea being to identify the keywords your ideal customer will use to search for information relating to the product or service you sell. Creating content for the keyword allows marketers to provide useful information to customers. So, a beach resort may decide to target “beach vacations”. In competitive markets, a single word (or two) may be too broad to target your ideal customer. For example, beach vacation would not …
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Don’t Let Your Website Fall Victim to Negative SEO
Posted By PaveyaNegative SEO occurs when a competitor intentionally attempts to downgrade your website SEO ranking. This is an unethical practice that we would never recommend, but unfortunately there are numerous tactics that can be used against you and your website, including off-page and sometimes by even hacking into your site. You must be wary and pay attention to your analytics in order to notice the attack and take action immediately. Off-Page Off-page negative SEO actions can be taken against your website without any hacking or breach taking place. Competitors can u…
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Blog Posts
How Can You Harness the Power of Bots without Technical Friction?
Intrusive Ads Under Attack Again with Google
2017 Top 10 SEO Myths – What Is Holding Your Site Back From Higher Rankings?
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