According to a study by The Radicati Group, Inc., they reported that over 100 billion emails are sent and received per day. The popularity of email is expected to continue, and business email will account for over 132 billion emails sent and received per day by the end of 2017.
If you are not convinced you need to up your email game, consider the following statistics:
For every $1 spent, $44.25 is the average return on email marketing investment. (Experian)
91% of consumers check their email daily (ExactTarget)
Email marketing has a ROI of 4,300% (Dir…
As a marketer, we are always looking for new tools to make our job easier and our insights greater. Sometimes, however, the tool may be right under our noses with the familiar old standby. Google has announced the beta for Google optimize. It is already available as part of Googles Analytics 360 suite. You can sign up for it for free here.
The free version of Google Optimize allows you to:
Conduct A/B (split) testing
Limited Multivariate Testing
Redirect test - Test URL’s against each other (ie. two distinctly different landing pages)
If you are on the search for inbound marketing software, you’ve probably heard about HubSpot. HubSpot was a pioneer in developing the inbound marketing methodology, and has created an all-in-one inbound marketing platform to help you “build effective, cross-channel marketing campaigns”.
Hubspot is a powerful and feature-rich software that can be extremely effective for your business, but it does have some negatives or rather downsides. HubSpot isn’t a magic software that will automatically give you tons of leads. You still have to put in work and effort…
It is easy to be distracted by holiday cheer at this time of year but don’t let it prevent you from laying a strong foundation for success in 2017. Put together a strong marketing plan that allows you to begin the New Year with a strong footing.
Making a plan is not hard, if you follow our 4 steps outlined here. In fact, you can spread the task across a week, by setting aside some time each day to complete the steps:
Complete a SWOT analysis on your content marketing efforts and develop a plan to improve them.
Define the right objectives and KPIs f…
Instagram currently has over 500 million active users, making it “one of the world’s largest mobile ad platforms”. Its unique platform has highly engaged users, and with Instagram targeting you can be sure your ads will reach the right audience to give you the best results.
If you set up your ads properly, they will blend right into the Instagram platform. Users don’t like ads that are intrusive and obnoxious, making Instagram the perfect space for natural, subtle advertising. Users are more likely to view and recall your ad when it blends into…